New York, NY (PRWEB) July 07, 2011
In its July trend report, JWT, the world’s best-known marketing communications brand, explores how retailers and other brands are using Social Commerce to engage consumers both on- and offline.
The report examines three key trends—the rise of Facebook commerce (retailers selling directly on the social network), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world—looking at what innovative retailers and others are doing in these areas, as well as what’s driving each trend and the significance and potential for marketers. It also spotlights things to watch in this space, from apps that enable sharing while shopping to Facebook Credits.
“There’s a great deal of hype in this early stage of Social Commerce, as brands experiment with ways to mesh the social graph with shopping,” says Ann Mack, director of trendspotting at JWT. “What’s clear is that there’s tremendous potential here for brands to create more personal, accessible experiences and to amplify word of mouth, especially when it comes to targeting Millennials.”
JWT’s trend reports are the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. Specifically for this report, JWTIntelligence interviewed experts and influencers in research, technology and business, and conducted a quantitative study in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online research tool, to poll 971 adults aged 20-plus from May 20–June 1, 2011.
Findings from the survey include:
“Social Commerce” is available on JWTIntelligence.com. Additional knowledge and research on JWTIntelligence.com includes the recent trend reports “Transmedia Rising”, Rebooting Travel and “Fear Of Missing Out”, 10 Trends for 2011 and 100 Things to Watch in 2011.
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.
JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).