Proformative Launches a New Homepage to Establish a New and Improved User Experience

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Proformative, the nation's leading online resource for corporate finance executives, announced today the launch of its new homepage created to establish a new, higher standard of user experience for all visitors.

New Proformative Homepage Design

Senior corporate finance executives turn to Proformative for peer insight, expert advice, the latest news, valuable tools and unmatched resources, and we want to be sure we’re delivering the most compelling experience on the web.

Proformative, the nation's leading online resource for corporate finance executives, announced today the launch of its new homepage created to establish a new, higher standard of user experience for all visitors.

The goal of the new homepage redesign is to establish a new standard of excellence by allowing all visitors to quickly and easily access the rich content of the site, and highlight all of the engaging features and functionality available to users. By allowing Proformative visitors to easily access relevant articles, blogs, discussions and news immediately from the homepage, they can quickly find needed advice, guidance, tools and resources.

The new homepage design offers faster access to relevant content, and a modular design that allows for easy and flexible navigation. The homepage is tailored to highlight the most popular and relevant features, news, resources and tools – including a comprehensive B2B Directory, a Job Board designed specifically for corporate finance executives and a calendar of educational webinars and seminars.

The homepage redesign is part of an overall strategic redesign initiative focusing on the development of superior navigation, enhanced functionality and presenting valuable, relevant content as well as a variety of products and services over the next six months. The strategic site redesign project will ensure that the new site structure incorporates the highest standards of usability, navigation and design while providing relevant news and information as well as the products and services that are most relevant to Proformative’s members.

"Senior corporate finance executives turn to Proformative for peer insight, expert advice, the latest news, valuable tools and unmatched resources, and we want to be sure we’re delivering the most compelling experience on the web. We want to be the definitive daily resource for senior finance executives, so it is increasingly important for us to offer a convenient and customized web site experience," said John Kogan, Proformative's CEO.

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John Kogan
CFO
408-400-3993
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