Renee Mackanin, Vice President of Marketing at LA Financial Credit Union: “GoBankingRates consistently delivers extremely-relevant consumer traffic. We have experienced a noticeable lift in our Auto Loans, are pleased with ROI and very happy!”
El Segundo, CA (PRWEB) July 11, 2011
GoBankingRates launched an advertising partnership with LA Financial Credit Union in 2010, promoting the credit union’s Mortgage Products throughout ConsumerTrack’s GoBankingRates sites, an extensive community of 750 local web domains, including LosAngelesBankingRates.com and LakeHavasuBankingRates.com. LA Financial has now shifted their campaign focus to an auto loan promotion, drawing consumers’ attention to their exceptional rates.
LA Financial Credit Union chose the GoBankingRates web community as a prime advertising medium due to the company’s commitment to finely-tuned, local search traffic. The credit union re-directed part of their internal SEO budget to the GoBankingRates campaign, seeing a value-add in the highly-targeted and relevant traffic already visiting the sites of interest, including: LosAngelesBankingRates.com, PasadenaBankingRates.com, NorwalkBankingRates.com, and LakeHavasuBankingRates.com.
Beginning with the second quarter of 2011, LA Financial Credit Union re-focused their advertising campaign, seeking to attract consumers in designated market areas to their low auto loan rates. The campaign features revised banners and new creative spotlights on the aforementioned Los Angeles county and Lake Havasu, AZ, sites. Verbiage such as: “Save up to 25%!” and “Getting a Great Rate is as Easy as 1, 2, 3!” hooks consumers as they peruse content within the websites. The credit union cites a lift in loan applications and an increase in overall brand awareness as a result.
Renee Mackanin, Vice President of Marketing at LA Financial Credit Union states: “We’ve been advertising within ConsumerTrack’s GoBankingRates web community since 2010. They have consistently delivered to us extremely-relevant consumer traffic from within our designated market areas of Los Angeles, CA, Norwalk, CA, Pasadena, CA, and Lake Havasu, AZ. Additionally, ConsumerTrack provides fast turnaround on creative, is on top of traffic metrics and communicates with us in a timely manner. We have experienced a noticeable lift in our Auto Loans, are pleased with ROI and very happy with this campaign!”
Brett Rossmann, CEO at ConsumerTrack, Inc. agrees: “LA Financial Credit Union is a strong partner for us in the Los Angeles metropolitan service area. Their ability to provide consumers with superior auto financing allows us to market premium loan products that our consumers seek. We are pleased with the initial results of their new campaign focus and look forward to delivering more traffic in the coming months.”
GoBankingRates.com connects credit unions and banks to local consumers through their extensive web community, which includes more than 750 local city and state websites and receives more than 3 million visits monthly. GoBankingRates.com is one of several finance-related websites owned by ConsumerTrack, Inc. For more than 7 years, the company has been a leader in online lead generation, performance-based marketing, and customer acquisition in financial sectors. For more information, please visit ConsumerTrack.com.
About LA Financial Credit Union
LA Financial Credit Union began in a small corner of the County Probation Department and has grown over the past 73 years to a 5-branch institution which serves members with strength and stability throughout the greater Los Angeles county and parts of Arizona. The credit union’s core values include the mission to build on a tradition of safety and security by providing first-rate service to members, while delivering excellence through fiscal responsibility, convenience, operating efficiency and ethical business practices. For more information, please visit LAFinancial.org.