Ocean Spray® Taps SpyderLynk for Cross Country Mobile Tour Using SnapTags

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Mobile sampling tour aims to create fun brand experience at festivals, fairs and other special events.

Ocean Spray is using SnapTags as their QR code

Ocean Spray is using SnapTags to engage consumers on its mobile sampling tour

By using social technologies like SnapTags, we can immerse our consumers in the Ocean Spray brand experience.

SpyderLynk, a leading marketing technology company and creator of the SnapTag™, a logo-centric 2D mobile barcode, announced today that Ocean Spray, North America’s leading producer of canned and bottled juices and juice drinks, will be engaging consumers using SnapTags during its mobile sampling tour at events throughout the United States.

Ocean Spray® is kicking off a cross country mobile tour to offer consumers samples of their healthy and delicious products, coupons and other great giveaways. They will be visiting a variety of state fairs, festivals and other special events across the United States, from now through November. SnapTags will be featured on advertising materials at the events, and consumers will be able to snap and send to get recipes using Ocean Spray products.

“Engaging consumers in a 360 degree fashion is so important to building brand advocacy in this day and age,” said Ken Romanzi, Ocean Spray Senior Vice President and Chief Operating Officer, North America. “By using social technologies like SnapTags in conjunction with our cross country mobile sampling tour, we can immerse our consumers in the Ocean Spray brand experience while showcasing the versatility of our products and continued interaction.”

“It’s great to work with Ocean Spray again because they’ve been very successful in using SnapTags to create and sustain ongoing, personal and interactive dialogues with consumers,” said Nicole Skogg, SpyderLynk Founder and CEO. “Our innovative SnapTag technology allows brands to engage in more sophisticated dialogues to create positive consumer experiences and brand memory.”

In the June 2010 issue of Everyday Food, Ocean Spray featured SnapTags in an advertisement, which won a prestigious award for best performing print advertising. Starch Advertising Research considered 27,268 ads appearing in national consumer magazines from May through August, 2010. To help identify the best-performing ads, they developed an "engagement score" which combined the percentage of readers who noted a given ad and the percentage that took any action as a result. The Ocean Spray ad became one of the "top" ten ads of the summer in terms of engaging and motivating the largest number of readers.

About SpyderLynk
SpyderLynk activates branding to drive marketing results. SpyderLynk, the creator of the branded, algorithm-driven SnapTag™, enables brands such as Coke Zero, Revlon, L’Oreal, MillerCoors, Warner Brothers, Toyota, Bud Light and others to engage consumers and accelerate purchase cycles. A more sophisticated aSnapTag technology turns brand logos, featured on any type of packaging, advertising, signage or screens, into interactive marketing tools. Consumers with smart or standard camera phones can activate SnapTags to instantly access offers, content, promotions, and information. Based in Denver, Colorado, SpyderLynk was founded in 2006 and can be found online at http://www.spyderlynk.com.

About Ocean Spray
Ocean Spray is an agricultural cooperative owned by more than 700 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as more than 50 Florida grapefruit growers. Ocean Spray was formed 80 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America’s leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2010 gross sales of $2.05 billion and net proceeds of $340 million.

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Melodye Demastus

Nikki DiFilippo

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