Quofore Releases White Paper: Going Mobile in General Trade and Beyond

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Review and selection of mobile technology for Consumer Products companies in emerging markets

“Companies are asking; is it possible to implement a cost-effective and robust mobile solution into my business that can meet both general trade and modern retail requirements"

Quofore, a world leader in retail execution and sales force automation software solutions for global Consumer Products companies, has released a new white paper. The paper is a guide for companies to help them select the right mobile solution to increase their brands’ success in emerging markets.

With the focus for Consumer Products companies firmly on sales growth and increasing market share they must find ways to overcome the challenges of; stocking “high-frequency” stores shelves with single-pack products, the tight budgets of consumers, managing sales in far-flung rural locations, poor infrastructure networks and education of consumers.

In emerging markets general trade is still the most common route to market but Quofore is seeing an increasing number of companies looking for a mobile software solution that can meet the needs of their current business model, cater to the inevitable growth of modern retail scenarios, meet local market needs and still satisfy global corporate objectives.

Angela Lovegrove, Quofore Asia Pacific Managing Director said, “Companies are asking; is it possible to implement a cost-effective and robust mobile solution into my business that can meet both general trade and modern retail requirements, or where general trade remains the focus, is there a solution that has the flexibility to expand our capabilities to incorporate the ever-changing operational and market conditions?”

“We think this white paper will help these companies to better understand their own needs and determine the right solution for their business now and for the future.”

The white paper can be downloaded at http://www.quofore.com/goingmobilegeneraltrade

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SARAH HEINIGER
Quofore
(612) 93861777
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