Namecheap Uses Facebook Likes to Activate $1.99 Domain Deal

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Namecheap offered an exclusive deal of $1.99 domains that was activated only when 5,000 new Likes were reached.

Namecheap, a leading domain name registrar, recently ran a successful promotion on Facebook that generated over 5,000 new fans to unlock a $1.99 coupon code for a new com/org/net domain name. Domains purchased with $1.99 coupon code include free WhoisGuard, Namecheap's proprietary domain name privacy option, and a free Comodo PositiveSSL certificate. The total value of this opportunity retails for more than $53.

"We thought we'd leverage Facebook in a unique and compelling way," Richard Kirkendall, CEO of Namecheap said. "As a result of this promotion, we were able to bring our community together -- there are so many new discussions with members helping each other -- while also giving back to the community in the form of a unique coupon code to all Fans of our page for a highly discounted domain package."

The Current Deals tab was launched in late June. Approximately 500 new fans have clicked on the "Like" button on Namecheap's Facebook page daily in the interim. By July 7th, 5000 fans were reached. On July 8th, these users will be given the opportunity to click "Order Now" on the Facebook tab to activate a coupon code that is exclusive to their Facebook account. Only fans of Facebook are eligible.

Namecheap will continue to run Facebook and Twitter promotions and encourages members and fans alike to join them by following them on the respective social networks.

About Namecheap
Namecheap is a Los Angeles-based ICANN accredited domain registrar, founded in 2000 by CEO Richard Kirkendall. With over 500,000 clients and millions of domain names under management, Namecheap is one of the top domain registrars in the world. Find out more by visiting us at http://www.namecheap.com.

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Tamar Weinberg