Retail Expansion to Bring More Luxury and Designer Brands to Sawgrass Mills

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Sawgrass Mills furthers its status as the largest outlet shopping destination in the country

The Colonnade Outlets at Sawgrass Mills

“Sawgrass Mills is unique in South Florida as it provides true one stop shopping, featuring the best brands in the world, from all spectrums of retail, luxury brands to big boxes, all at great prices,” said Gregg Goodman, President of The Mills.

Sawgrass Mills, the largest outlet, value retail and entertainment destination in the United States with more than 350 stores, has announced plans for a 40,000 square foot addition to The Colonnade Outlets at Sawgrass Mills as part of a significant retail expansion, which will add more than 20 new stores. The ongoing retail surge at Sawgrass Mills will include recognized brands such as Tory Burch, Under Armour Factory House, DKNY Company Store, Desigual, Original Penguin and Max Studio, plus expansions by Forever 21, Calvin Klein, American Eagle Outfitters and Aeropostale.

“Sawgrass Mills is unique in South Florida as it provides true one stop shopping, featuring the best brands in the world, from all spectrums of retail, luxury brands to big boxes, all at great prices,” said Gregg Goodman, President of The Mills. “These new expansions only enhance the success and appeal of one of the top producing retail destinations anywhere.”

More great shopping is around the corner as The Colonnade Outlets at Sawgrass Mills expands to meet the growing demand for luxury retailers at the already popular open-air promenade. This new phase of development, which will open in the fall of 2012 and is located just to the east of Villagio across from the existing retail structure, follows in the footsteps of the 2009 expansion, which added luxury retail outlets including Canali, Tag Heuer, Tommy Bahama’s Outlet, Tumi and True Religion Brand Jeans. Newer stores already enjoying incredible success like Prada, Giorgio Armani General Store and Zegna Outlet, will relocate to the new wing, expanding their presence on property and making way for further retail additions.

Later this summer, the first outlet location from Tory Burch in South Florida, will add to the impressive roster of luxury brands in The Colonnade Outlets at Sawgrass Mills. Fashionistas will enjoy a vast selection of the brand’s iconic women’s apparel with bold prints and bright colors, plus handbags, shoes and jewelry.

The current retail expansion also includes the redevelopment of the Wannado City space, which will add 140,000 square feet of more shopping. Several popular stores will open as a part of this significant addition, including Under Armour Factory House, DKNY Company Store, Maxstudio.com Outlet and an outlet location from Original Penguin. In addition, Forever 21 will relocate to an expanded 60,000 square foot location, its largest store in the state of Florida, and Calvin Klein will unveil its largest outlet in the country. This retail development includes connectivity to The Colonnade Outlets at Sawgrass Mills with a clear landscaped path for shoppers to follow.

Exciting plans are also in the mix for The Oasis at Sawgrass Mills, which will undergo renovations to enhance its retail mix and aesthetic appeal. Recent additions to this area include G by Guess, Skagen, Elizabeth Arden Makeup, Skincare and Fragrance Outlet and Coach Mens Factory. Plus, in the coming months, construction will begin on outlets from Talbot’s, Greg Norman and Old Navy, as well as a California Pizza Kitchen restaurant.

Betsey Johnson Outlet is also now open at Sawgrass Mills offering over-the-top, whimsical fashion. Plus, other in-mall plans call for an expansion of Aéropostale and American Eagle Outfitters, which will open its largest mall store in the U.S. Custo Barcelona will claim a permanent location for its only U.S. outlet and famed Spanish retailer, Desigual, a global brand offering men’s, women’s and children’s apparel and accessories, will open during 2012.

Several enhanced customer amenities will also be implemented to enhance the shopping experience at Sawgrass Mills. Restrooms are being completely renovated and expanded with modern, touchless fixtures. New soft seating areas will be added to the interior and exterior of the property. Planned future initiatives to manage traffic will include enhanced directional signage on the ring road, new traffic signals at key points of entry, smart parking decks and a trolley service circling the property.

For more information on Sawgrass Mills or a complete list of retailers, call (954) 846-2350 or visit http://www.sawgrassmills.com. Sawgrass Mills also may be found on Facebook (http://www.facebook.com/SawgrassMills) and on Twitter @ShopSawgrass.

About Sawgrass Mills
Sawgrass Mills, the largest outlet, value retail and entertainment center in the United States, provides the ultimate shopping experience with more than 350 name-brand outlet and off-price retail stores, plus two major food courts, six full-service restaurants and entertainment venues such as GAMEROOM and Sawgrass 23 Stadium & IMAX. The Oasis at Sawgrass Mills and The Colonnade Outlets at Sawgrass Mills enhance the center’s popularity with outdoor dining and shopping. Millions of visitors annually enjoy stores such as Bloomingdale’s – The Outlet Store, Coach Factory Store, Escada Company Store, GUESS Factory Store, Hugo Boss Factory Store, Kate Spade New York, Kenneth Cole Company Store, LACOSTE Outlet, Nike Factory Store, Polo Ralph Lauren Factory Store, Stuart Weitzman, Theory Outlet, PUMA Outlet, Gap Outlet, plus anchor stores such as Nordstrom Rack, Saks Fifth Avenue OFF 5TH and Last Call by Neiman Marcus.

Sawgrass Mills is located at 12801 West Sunrise Blvd in Sunrise, Fla. at the crossroads of West Sunrise Boulevard and Flamingo Road, just 10 miles west of Fort Lauderdale and approximately 30 minutes from Miami and Palm Beach. It is open from 10 a.m. to 9:30 p.m., Mon. through Sat. and 11 a.m. to 8 p.m. on Sun. Restaurants, movie theaters and bars enjoy later hours. For more information on Sawgrass Mills, please call (954) 846-2350 or visit http://www.sawgrassmills.com. Sawgrass Mills also may be found on Facebook (http://www.facebook.com/SawgrassMills) and on Twitter @ShopSawgrass.

About The Mills, A Simon Company
The Mills®, one of Simon Property Group's five real estate platforms, is comprised of 16 value-oriented retail destinations totaling over 24 million square feet. The Mills offers a unique brand of shopping with a mix of popular name brand outlets, value retailers and full-price stores, plus family-oriented dining and entertainment concepts. The Mills are well-located in major metropolitan markets and many are recognized as leading tourism destinations. Notable properties include Arundel Mills (Baltimore), Gurnee Mills (Chicago), Grapevine Mills (Dallas), Ontario Mills (Los Angeles), Opry Mills (Nashville), Potomac Mills (Washington, DC) and Sawgrass Mills (Ft. Lauderdale/Miami).

Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. The Company currently owns or has an interest in 392 retail real estate properties comprising 263 million square feet of gross leasable area in North America, Europe and Asia. Simon Property Group is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. The Company's common stock is publicly traded on the NYSE under the symbol SPG. For further information, visit the Simon Property Group website at http://www.simon.com.

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Lauren Horsley
Bitner Goodman
(954) 730-7730 115
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