Higher Education Marketing to Hold Google Analytics Webinar

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Analytics-driven marketing firm to talk education marketing best practices and offer tips

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The Higher Education Marketing webinar will highlight education marketing best practices and offer tips on how to increase the ROI of marketing initiatives.

Montreal-based Higher Education Marketing, a leading education marketing firm, will be holding a webinar on Wednesday, July 13th at 1pm EDT. Entitled “How to Configure Google Analytics to Optimize your College’s Marketing Initiatives”, the Higher Education Marketing webinar will highlight education marketing best practices and offer tips on how to increase the ROI of marketing initiatives.

Increasing the effectiveness of online marketing is critical to the overall success of schools’ marketing and recruitment strategies. Google Analytics is a powerful tool that, if used effectively, helps develop understanding of target audiences, set marketing goals, measure Key Performance Indicators (KPIs) and optimize the return on scarce marketing dollars.

The Higher Education Marketing webinar will cover how to: effectively analyze visitor traffic; create student/audience profiles; define website marketing goals; enable site search and Google AdWords integration; track specific audiences and traffic segments with multiple profiles and more. Questions will be answered live and a recording of the webinar will be available for download the following day at the Higher Education Marketing site. To register now for the Higher Education Marketing webinar, click here.

Higher Education Marketing provides analytics-driven marketing solutions for schools, universities and community colleges. The firm specializes in Google Analytics, Education Lead Generation, Search Engine Optimization, Social Media Marketing, Mobile and SMS Alerts and Pay Per Click Marketing, among other education marketing tactics and tools. It is a certified Google Adwords Partner.

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Philippe Taza
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