Los Angeles, CA (PRWEB) July 11, 2011
Halloween Costume Depot, a leading online costume outlet that provides affordable costumes, masks and accessories, announced plans to expand its costume inventory in 2011. The company, which was founded in 2009, enjoyed good sales during its first Halloween season. Although the company is new to the costume market, Halloween Costume Depot sees big opportunities in expanding its selection in 2011.
Halloween is quickly becoming a multi-billion dollar industry, and the demand for Halloween costumes has never been greater. Chris Nadzharyan, Founder and President at Halloween Costume Depot, explained the need to expand in order to provide the most up-do-date costume options for consumers.
“Halloween costumes are a big business,” Nadzharyan said, “but as a company, we need to make sure that we provide relevant costume selections for our customers. This means not only expanding our current inventory of costume options, accessories, masks and so on, but also weeding out old costumes that are no longer in demand.” This process of expanding and replenishing costume options is something that Halloween Costume Depot hopes will differentiate them from other online outlets in the space.
There are certain costumes that will always be timeless. “Pirate costumes are always big sellers,” said Nadzharyan. The demand for traditional costumes will continue to be high, but that also creates the need for more variations on tradition outfits. Offering a wider selection of costumes is key to meeting this demand.
The need to expand inventory also stems from the fact that Halloween has become a big business not just for kids, but for grown-ups as well. Costumes aren’t just for trick or treaters, big kids want in on the action too.
“Our selection of adult costumes is pretty robust, but there’s certainly room for additional growth. We need to cater to an adult population that is growing more refined in its desire for a wide selection of quality costume products,” Nadzharyan said.
So is it too early to start planning for Halloween costumes 2011? Nadzharyan was quick to point out that costume demand isn’t limited to the month of October.
“The Halloween season is obviously our biggest sales period, but the demand for costumes is actually a year-round proposition,” Nadzharyan said. “We carry costumes that appeal to people planning events around Halloween, Thanksgiving and Christmas, but we also offer costumes for other holiday occasions as well. From Valentine’s Day to Independence Day to Comic-Con 2011 costumes, if there’s an occasion that requires a costume, we have a quality product that will fit your event and your budget.” Nadzharyan also mentioned that kids costumes are sold throughout the year for various birthday parties and other events.
Halloween Costume Depot currently has over 4,000 costumes to choose from, but the company doesn’t want to be complacent in such a competitive space. “We need to expand our inventory to account for increased demand. We want to be the leading costume provider on the Web, and to do that, we have to offer the best prices and the best selection,” Nadzharyan said.
With plans for continued expansion in the next year, Halloween Costume Depot will look forward to continued success in 2011.