Wireless Standard Grows Green as B2B Soft and CExchange Partner on R3 Wireless Device Recycling Integration

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Wireless retailers can extend green trade-in options to their customers on their old devices, increasing sales on new phones and profits in the process.

When upgrading to the latest and greatest handsets and services, the question of what to do with, or what is to become of the obsolete (or we think soon to be) mobile device we are discarding lurks somewhere in the background. Over 100 million mobile phones wind up in landfills annually, and with them, the extremely high and probable risk that they’re leeching dangerous waste like arsenic, lead, cadmium, and beryllium into our water and soil when disposed of improperly. So what’s a body to do when that new Android device or iPhone is calling and you want to do the right thing for the environment?

B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular retail industry, is pleased to announce a new partnership with CExchange of Carrollton, Texas to make the wireless sales experience a little greener. The R3 electronics trade in is powered by CExchange’s recycling capabilities and is being fully integrated into B2B Soft’s flagship product, Wireless Standard. Now used in over 4,000 wireless retail locations, Wireless Standard is the industry’s premier Retail Management System.

CExchange is committed to the three R’s: reduce, reuse, and recycle, and actively works with manufacturers, retailers, and consumers to reduce the amount of e-waste generated. The company reuses, repairs, refurbishes, or recycles all of the electronics that it receives, reducing the amount of raw materials needed to manufacture new devices and thereby helping to conserve precious natural resources. The R3 Brand allows independent wireless retailers to differentiate their trade-in offerings from their competition and supports them through unique customer promotions and mdf/coop programs.

With immediate access to the CExchange program via Wireless Standard, retailers can extend trade in options to their customers on their old devices, increasing sales on new phones and profits in the process. But wireless dealers and customers aren’t the only ones profiting from the B2B Soft and CExchange green pairing. Planet Earth comes out ahead as well. Everything that isn’t reused by CExchange is 100% recycled and CExchange will never directly or indirectly allow consumer electronics products it receives to ever be sent to landfills, domestically or internationally.

“We’re pleased to partner with a company that’s as committed to the environment as it is to its profits—it’s their business after all,” says Don Rossi, B2B Soft’s VP of Sales and Marketing. “The CExchange integration gives Wireless Standard customers another great option to provide an enhanced consumer experience as well as make a difference for the environment, at the same time at the point of sale. Now that’s golden and green.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology.  More information about the company can be found at http://www.b2bsoft.com

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry.   With an innovative approach to application delivery, Wireless Standard  is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution.  Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation.  Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations.  For more information, visit http://www.wirelessstandard.com

About R3 Trade-ins Powered by CExchange
R3 Trade-ins is a unique marketing and promotional program that allows independent wireless dealers to offer their customers the ability to trade-in unused handsets and other electronics products in exchange for instant cash rebates that can be used for purchasing products in that retailer’s store. R3 supports the retailers with sales collateral, training programs, robust reporting, custom promotions, and mdf/coop opportunities that let retailers expand their reach. For more information about R3, visit http://www.R3tradein.com

About CExchange
CExchange is a premier provider of retail electronics trade-in and recycling programs.
We manage retail trade-in programs for RadioShack, ebay, Wirefly, Crutchfield and many other well known and trusted companies. Over the past 12 months, we have recycled over 1 million pounds of electronics and we've paid over one million customers to upgrade to more eco-friendly gear.


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