“Dwelling,” Original Web Series Created by the Writer of “The Office” Wins Metacafe and Strike.TV’s “MetaVote” Contest

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7 Featured Made-for-the-Web Shows Garner Record Breaking Online Views of More Than 6 Million

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Metacafe and Strike.TV announced today that “Dwelling” was voted as the winning original Web series in the ‘MetaVote' contest, which generated more than six million video views in one month’s time. The contest introduced seven original Web series from award-winning TV and screenwriters, such as the writers of “The Office,” “Die Hard” and “Malcolm in the Middle” to Metacafe’s audience of 12 million . Viewers were invited to vote for their favorite show and “Dwelling” received 34 percent of audience votes. As a winner of the contest, “Dwelling,” will be awarded a second season exclusively on Metacafe, supported by a sponsoring brand advertiser who may be integrated into the show’s content.

“MetaVote demonstrates the power of short-form video entertainment and consumers’ desire to see more made-for-the-Web original series from Hollywood talent,” said Steven Horn, VP of programming at Metacafe. “One of our marketing partners now has the opportunity to closely align with “Dwelling,” a series that has already proven exceptionally popular with our influential audience of young male “entertainment drivers” who often define breakout hits in the entertainment world.”

“Dwelling” is written and directed by Anthony Q. Farrell, writer of NBC’s “The Office” and three-time Writer's Guild Award nominee. It is the story of three roommates who willingly share a house, but unwillingly share their lives. The ‘MetaVote’ channel showcasing this winning series is live at http://www.metacafe.com/metavote.

“Bringing “Dwelling” to life on the Web is one of the most fun and rewarding projects I’ve ever worked on and the new episodes will hopefully be even more innovative and entertaining,” said Anthony Farrell, writer and director of the winning series. "It’s an honor to win the MetaVote program and we look forward to exceeding both viewer and sponsor expectations with a fresh batch of hilarity.”

Talent included in the ‘MetaVote’ contest was selected from Strike.TV, which is focused on leveraging the talent of proven writers with TV and movie successes. In addition to “Dwelling,” other highly-entertaining original short-form shows in the contest included, “Unknown Sender,” “Coma, Period,” “Let’s Get Laid,” “Daryl from OnCar,” “Hildy Hildy” and “B-Rock.”

“We’re thrilled with Metacafe’s support, forward-thinking and aggressive marketing and promotion of our various Web series. During the month-long contest, Metacafe's daily promotion across its site and social channels created a really positive buzz which drew large audience numbers that rival traditional TV,” said Peter Hyoguchi, co-founder and CEO of Strike.TV. “With this magical combination of talented, professional creators like Anthony Farrell and the powerful marketing muscle of Metacafe we are seeing the birth of a sustainable Internet television industry. We plan to continue providing high quality, original Web series programming to this ever-growing audience of passionate entertainment enthusiasts."

About Metacafe – The Video Entertainment Engine
Metacafe is the first entertainment destination solely dedicated to showcasing the best videos from the world of Movies, Video Games, Sports, Music and TV. Metacafe is the trusted source that keeps millions of viewers plugged into their entertainment passions every day. The company connects marquee brand advertisers with their target consumers via close association with the most popular entertainment content on the Web. Metacafe attracts 12 million unique monthly U.S. viewers. The privately held company is headquartered in San Francisco, with offices in New York City, Los Angeles, London and Tel Aviv. For more information – and millions of entertaining videos – visit http://www.metacafe.com.

About Strike.TV
Strike.TV was created by professional screenwriters during the 2007/2008 Writer's Strike to provide an Internet platform for high quality, independently produced web series. Since then, Strike.TV has distributed over sixty series with over two hundred webisodes created by some of the finest talent in the entertainment business, both behind and in front of the camera. Contributors include writers of Saturday Night Live, Star Trek: The Next Generation, Die Hard, 48 Hours, Tomb Raider, The Daily Show, The Office, Top Gun, The Black Stallion, Prairie Home Companion, Magnum PI, Malcolm in the Middle, Mad TV, Touched by an Angel, How I Met Your Mother, Robot Chicken, The Hulk, General Hospital, Farscape and many more. Contributing actors include Brad Pitt, Timothy Dalton, Kristen Wiig (SNL), Mindy Kaling (The Office), Brandon Routh (Superman Returns), Aasif Mandvi (The Daily Show) and legendary Bob Newhart.

Media Contacts:

  •          Suzi Owens, for Metacafe: sowens(at)blancandotus(dot)com, 415.856.5125
  •     Bobbi Marcus, for Strike.TV: bobbi(at)bobbimarcuspr(dot)com, 310.889.9200

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Suzi Owens
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