Famigo, the Family Company, Supports Android, Introduces Famigo Family App Review

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New Famigo App Review Helps Families Navigate 300,000+ Android Apps to Discover Favorite Games and ebooks

Famigo, the only company 100-percent focused on making mobile technology work for families, today introduced its Famigo Family App Review, an interactive guide for families to discover and select favorite games and e-books from 300,000+ and growing Android apps.

Famigo Family App Review sorts all Android apps into categories according to several family-based criteria to help people find apps they want before they buy. Available at http://www.famigo.com, or through the free, downloadable Android app Famigo Family App Review also provides a forum for candid feedback to build family-based ratings.

“As a mobile developer, Famigo saw first-hand how difficult it can be for families to find fun, safe and appropriate apps. There are a ton of great apps out there for families, but they are shoulder-to-shoulder with malicious code, not-safe-for-kids content, and some just plain boring utilities the average family has zero interest in,” said Q Beck, Famigo co-founder. “Famigo Family App Review is a valuable tool for navigating the rapidly growing and largely unregulated Android market.”

Famigo Family App Review sorts, categorizes and reviews family-friendly Android apps, updating content daily. The Famigo categories are searchable and rated according to game type, appropriate age ranges for players, content and features, so families can find the apps they will likely enjoy before buying.

The Famigo Family App Review also provides each product a family rating, different from the general ratings offered on other Android markets. Feedback from users is aggregated to create family-based ratings for each game.

“We’ve developed a review system that takes the average family’s needs into consideration,” added Beck. “It highlights the best apps for families, categorizes them based on what a family would find most relevant and shares the information you need to know before you buy an app or pass it to your kids.”

Both the website and Android app feature a set of simple icons that show families what functionality is in each app. Some of the icons included in the Family App Review include:

  •     Appeals to a Wide Audience - fun for all ages, fun for the whole family, no lower or upper age limitations
  •     Easy to Use – quick ramp up, great for younger kids, or quick-to-fun
  •     Educational - play and learn
  •     Good Challenge Range - a wide range of difficulty, good progression of difficulty
  •     Good for Multiplayer – group gameplay
  •     Good for Single Player – solo gameplay
  •     Good for Roadtrips – whether during long drives or long waits, this keeps kids busy
  •     Requires Card – credit card payment required
  •     Requires Membership – will ask you to register or requires personal information
  •     Solid Interface – tested for crashes, freezes, etc.
  •     Uses IM – allows interaction with the outside world, caution of open chatrooms

Many more icons, and further detail, is included on the website and in the Android app.

The information included in the Famigo Family App Review is especially important when considering smartphones because the volume of apps makes it difficult – and time consuming – to find content that families want to interact with.

“The smartphone world has not yet caught up to television or movies where ratings and other information give parents easy and immediate indicators that help them make smart decisions regarding their families’ interests AND what will be appropriate for children,” added Beck.

Famigo was formed two years ago by entrepreneurs focused on the growing need for families to connect and interact using technology. The reality is that most members of a family, especially children, are doing more things independently, creating solitary interactions with the different screens in their life, whether on the computer, TV, or their cell phone. Famigo’s mission is to bring families together over the technologies that are currently driving them apart. Famigo wants to promote and encourage play, for all ages, that brings a family closer and has been medically proven to make individuals healthier and happier.

About Famigo:
Famigo is the only company 100 percent focused on making mobile work for families. Famigo helps every family member, from toddlers to grandparents, connect with each other through their technology , from mobile phones, to tablets, to computers. The recently launched Family App Review for Android helps families discover the best games for them and leave feedback on apps to build family-based ratings. Austin-based Famigo was founded during University of Texas’ 3-Day Start Up in April ‘09, and the company was built during the Summer of 2009 as one of the companies selected for the inaugural class of Capital Factory, an Austin incubator. Famigo executives comprise a unique blend of experts in child entertainment as well as family behavior, giving it a keen ability to market and deliver compelling – and fun - products designed specifically for families. Famigo can be found on the web at http://www.famigo.com, and on Twitter @Famigo. For more information, contact: info(at)famigo(dot)com.


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Laura Beck
(512) 786-1098
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