GAF and Designing Spaces Team Up for Ugliest Roof Contest

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Winner receives new roof with the installation featured on TV

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"We’re excited to be able to contribute the highest quality products to a house that is badly in need.”

GAF, North America’s largest roofing and ventilation manufacturer, and the Lifetime Network’s Designing Spaces show are co-sponsoring the “Ugly Roof Makeover” contest, “A tribute to the great American homeowner.” To enter the contest, between July 8 and August 12, 2011, current homeowners who are 18 years of age or older and are legal residents of the 50 United States and District of Columbia can upload photos of their ugly roofs along with a short story on why they need a new roof at

GAF will select a Winner who will receive an entire new roofing system for free, valued at up to $15,000, and the installation of their roof will be featured in a segment of Designing Spaces, a half-hour informative series that guides viewers on how to make their homes more beautiful and functional.

“A home’s roofing and ventilation system is critical to the longevity of the house itself, and we’re excited to be able to contribute the highest quality products to a house that is badly in need,” stated Paul Bromfield, senior vice president of marketing at GAF.

“Protecting and beautifying your greatest investment is top of mind for every homeowner today, and roofing is a large part of that. We are excited to be working with GAF again on Designing Spaces, and believe that this initiative will be as exciting for our audience as our last collaboration,” said Scott Moss Vice-President of Partnership Development.

Visit for details and official rules and regulations.

About GAF
Now proudly celebrating its 125th year in the industry, GAF has become the largest roofing manufacturer in North America, with sales of nearly $3 billion annually. The company’s products include a comprehensive portfolio of steep-slope and low-slope roofing systems, as well as composite decking, which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers
with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles.

With a focus on social responsibility, GAF has developed Advanced Protection shingle technology, which provides superior durability and wind resistance, while reducing the use of scarce natural resources.

The Company also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit

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Alyssa Hall
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