Overdrive Interactive Wins Best of Show at 2011 NEDMA Awards!

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Digital marketing firm Overdrive Interactive wins 15 awards including Best of Show at the 2011 NEDMA Awards for Creative Excellence.

Awards won by Overdrive Interactive at 2011 NEDMA Awards for Creative Excellence

Overdrive Interactive's 2011 NEDMA Awards

"We are honored to have won these prestigious awards”, commented Harry Gold, CEO and Managing Partner at Overdrive Interactive.

Digital marketing firm Overdrive Interactive (http://www.overdriveinteractive.com) recently won 15 awards highlighting success in Search Engine Optimization, Paid Search Marketing and Social Media Marketing, including the coveted ‘Best of Show’ Award at the 2011 New England Direct Marketing Association (NEDMA) Awards for Creative Excellence.

The NEDMA Awards honor creative excellence and innovation in interactive, traditional and social media direct marketing programs developed by New England based professional organizations dedicated to direct and interactive marketing. Categories include Interactive, Print, Direct Mail, Broadcast, Social Media, Technique, Integrated Media and more. Winners were selected from a pool of over 300 submissions from 32 agencies.

"We are honored to have won these prestigious awards,” commented Harry Gold, CEO and Managing Partner at Overdrive Interactive. “To be recognized by a jury of our peers as well as the New England direct and interactive marketing industry is a true acknowledgment of the great team we have here at Overdrive and the innovative work we have the honor of doing on behalf of our clients."

“We were thrilled with the caliber of submissions this year,” said Erin Daly, NEDMA Vice President/Awards Committee Chair. “It was obvious from the campaigns we judged just how hard each team worked to achieve their goals. Standing out from the crowd in very competitive environments brought out the most creative campaigns we have ever judged to date.”

Overdrive Interactive’s Gold and Silver awards included:

BEST OF SHOW – Interactive, Website, CCA Global Partners – Tigressa Sweepstakes

GOLD – Interactive, Banner Ads, Progress Software – Progress Video Blogger Entry Forum

GOLD – Interactive, Website, CCA Global Partners – Tigressa Sweepstakes

GOLD – Interactive, Search Engine Optimization, Allen School Online – SEO Campaign

GOLD – Interactive, Other Social Media, Allen School – Integrated Social Media Channel

GOLD – Interactive, Online Video, Progress Software – Progress Video Blogger Forum

GOLD – Interactive, Pay Per Click Advertising, John Hancock Financial Services - Search Engine Marketing Campaign

GOLD – Integrated Media Campaign – B-to-B (image or brand building), Progress Software – Progress Operational Responsiveness Campaign

SILVER – Interactive, Search Engine Optimization, The Hackett Group – The Hackett Group SEO

SILVER – Interactive, Pay Per Click Advertising, Skillsoft - Paid Search

SILVER – Technique, Best Creative Execution, CCA Global Partners – Save Our Sanity Sweepstakes

About Overdrive Interactive:
Overdrive Interactive is a full service digital agency that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, social media marketing, marketing automation and web and application development. The agency serves a wide range of consumer and business-to-business Fortune 500 companies. For more information visit: http://www.overdriveinteractive.com.

About NEDMA
NEDMA (New England Direct Marketing Association), is the oldest regional direct marketing association in the country, supports the use of — and innovation in — all forms of direct marketing media, from direct mail to interactive, advertising, broadcast, telemarketing and more. Each year the NEDMA awards honor innovative direct marketing campaigns and individual submissions that produce dramatic results. For more information, visit http://www.NEDMA.com

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