Alltech Unites with the Normandy 2014 Organizing Committee to Make the FEI World Equestrian Games a Success

Share Article

Laurent Beauvais, chairman of the Basse-Normandie Regional Council and Normandy 2014 Organizing Committee, and Alltech president Dr. Pearse Lyons today announced that Alltech will be the title sponsor of the 2014 FEI World Equestrian Games™ in Normandy.

Laurent Beauvais, chairman of the Basse-Normandie Regional Council and of the Normandy 2014 Organizing Committee, and Dr. Pearse Lyons, president of Alltech, celebrating the announcement of Alltech as the title sponsor of the 2014 Alltech FEI World Equestrian Games™ - Normandy, July 8th 2011 - ©MC Chantrait

These world championships of equestrian sport epitomize the values that we applaud: passion, excellence and performance.

Laurent Beauvais, chairman of the Basse-Normandie Regional Council and Normandy 2014 Organizing Committee, and Alltech president Dr. Pearse Lyons today announced that Alltech will be the title sponsor of the 2014 FEI World Equestrian Games™ in Normandy. This joint signing represents an historic partnership in the world of equestrian sports with a commitment from Alltech to the value of €10 million. The seventh edition of the FEI World Equestrian Games will officially be known as the Alltech FEI World Equestrian Games Normandy 2014.

“Alltech is proud to continue our partnership with the World Equestrian Games,” said Alltech President and Founder Dr. Pearse Lyons. “These world championships of equestrian sport epitomize the values that we applaud: passion, excellence and performance. When the eyes of the world tune in to watch the Alltech FEI World Equestrian Games in Normandy, France, we will be there. Alltech’s sponsorship of equestrian sport brings the brand to life and creates value for our partners, generating strong ties with the end consumer of our products at moments of great passion. France and Normandy in particular, with its worldwide reputation of excellence in horse breeding, is a strategic location for our company. Alltech has a longstanding history of serving the agricultural community in France, and we are thrilled to support the event in Normandy and to share in the pride of this spectacular event. Given the inherent passion the people of Normandy have for the horse, we hope to leverage this sponsorship to support the communities in which we live and work."

Alltech’s commitment to supporting national and international equestrian sports began in 2006, when it agreed to become the first-ever title sponsor of the Alltech FEI World Equestrian Games. More than half a million spectators from all 50 U.S. states and 63 countries attended the 2010 event in Kentucky, and another 500 million television viewers around the world tuned in. This year also marks the 20th anniversary of Alltech France, where Alltech has offices in both Paris and Nantes. The company has a strong corporate presence throughout Europe, where 36 of its offices are located. Vice-President for Alltech Europe, Mr. Marc Larousse oversees the European region from the Paris office.

Countdown to the Alltech FEI World Equestrian Games Normandy 2014 officially begins on July 8, 2011. This day marks 1136 days out to the opening day of the event on August 17, 2014. More than 900 riders and 850 horses representing more than 60 nations are expected to convene in Normandy.

For more information on the 2014 Alltech FEI World Equestrian Games, please visit http://www.normandie2014.com

Video
The video footage of the press conference announcing Alltech’s title sponsorship of the FEI World Equestrian Games 2014 is available to view on-demand at the link below:
http://presse.normandie2014.com/

Audio interviews/packages are available for free download via the links below:
Laurent Beauvais, chairman of the Basse-Normandie Regional Council:
French- http://www.lloydbell.co.uk/access/client_zone/Laurent%20Beauvais.mp3

Dr. Pearse Lyons, president of Alltech:
English - http://www.lloydbell.co.uk/access/client_zone/TPL.mp3

Fabien Groban, executive director of the Normandy 2014 Organizing Committee:
English - http://www.lloydbell.co.uk/access/client_zone/Fabien%20Groban%20English.mp3
French - http://www.lloydbell.co.uk/access/client_zone/Fabien%20Groban%20French.mp3

Copyright free photography and these audio interviews are now available to download from the Alltech Web site at http://www.alltech.com/press. This is a complimentary service provided by Alltech. Please note these images are for editorial use only and are copyright of Marie-Christine Chantrait.

Note to the Editor:
Alltech:
Founded by Dr. Pearse Lyons, Alltech is a global animal health and nutrition company with more than 31 years’ experience in developing natural products that are scientifically proven to enhance animal health and performance. With more than 2650 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle-East, Africa and Asia. For further information, visit http://www.alltech.com. For media assets, visit http://www.alltech.com/press.            

About the FEI World Equestrian Games:
The World Equestrian Games are the largest equestrian event in the world. They are held every four years, alternating with the Olympics, under the aegis of the International Federation for Equestrian Sports (FEI). The World Equestrian Games involve eight disciplines and 15 days of competitions: Jumping, Dressage, Eventing, Driving, Reining, Vaulting, Endurance, and Para-Equestrian Dressage.

In 2014, Normandy will be hosting the seventh FEI World Equestrian Games. The confidence shown in the region by the international equestrian community is the result of a major collective effort. On the initiative of the Lower Normandy Regional Council, together the French government and the French Equestrian Federation, the members of the equestrian sports professions and the elected officials of the local authorities have unanimously supported the largest equestrian event in the world to promote the international excellence and expertise of equestrianism in Normandy. More than 60 countries, 900 riders and 850 horses are expected, providing some 400,000 spectators with equestrian competitions of the highest level. For further information, please visit: http://www.normandie2014.com

Alltech North America Press Contact:                                
Susanna Elliott
Corporate PR Manager, North America
Alltech Corporate Headquarters                    
3031 Catnip Hill Pike
Nicholasville, Kentucky
United States                                                                    
Telephone: (859) 887-5144            
Mobile: (859) 473-2696                                        
Email: SuElliott(at)alltech(dot)com
Web site : http://www.alltech.com

Normandie 2014 Media Contact
Agence Rouge Safran: +33 (0)1 72 10 00 00
Sylvie Narbey: +33 (0)6 24 74 01 63
Email: sn(at)rougesafran(dot)com
Marine Gatineau-Sailliant: +33 (0)6 62 74 86 61
Email: mgs(at)rougesafran(dot)com

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Susanna Elliott
Alltech
(859) 887-5144
Email >

Sylvie Narbey
Normandie 2014
+33 (0)6 24 74 01 63
Email >
Visit website