Buzzway Launches Aggregator for Trending News

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The technology tracks trending news stories across the internet while analyzing data on news source influence and reach. Buzzway’s initial findings show the increasing influence of bloggers in breaking news.

Recent advancements in internet and mobile technologies have made information easier to find than ever before. At the same time, we are constantly confronted with information and thoughts from an increasing number of sources including blogs, microblogs, and social networking sites. Prioritizing what we choose to read requires time and energy.

Today Buzzway, an emerging company, announced the release of an online service to facilitate the discovery of trending news. The company's technology listens for newly-published information from around the internet and prioritizes news stories based on popularity and reach. The public can track these trending news stories throughout the day from the company’s clean web interface (http://www.buzzway.com).

In addition to this now-available web site, Buzzway’s technology gives the company the ability to analyze news events as they evolve from origination to obsolescence. Data released today shows an increase in the influence that bloggers have in breaking news. In June, bloggers originated over 21% of trending news stories on the internet. This figure represents an increase over the 17% finding in May, when outside events surrounding the death of Osama bin Laden dominated headlines. Traditional news sources covered these events heavily, lessening the influence of other sources on trending news.

Other findings show that blogging influence varies greatly between news categories. In technology, for example, bloggers originated 34% of stories while in world affairs that number drops to 11%. Not surprisingly, these figures are higher in areas not covered as deeply by the traditional media. Buzzway expects to expand its data collection to dozens of categories by the end of the year for greater insight into news trends.

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John Angwin
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