New York, NY (PRWEB) July 12, 2011
Award-winning marketer David Binkowski, a fifteen year veteran of the digital marketing industry, announces the launch of Large Media, an integrated marketing firm with a focus on combining digital and word-of-mouth with traditional brand marketing initiatives. Binkowski, formerly EVP of Digital Marketing at Lippe Taylor Brand Communications, decided to launch Large Media after years of watching agencies and brands struggle just to navigate the “new media” space, let alone implement best practices for integrating digital into a holistic marketing plan. Of his decision, Binkowski says, “I’ve been fortunate enough to work with and learn from some of the best and brightest folks in the industry and given the current demand for my area of expertise I believe there’s never been a better time to launch a next-generation marketing agency that fulfills the needs of both agencies and brands.”
Prior to joining Lippe Taylor, Binkowski lead the digital practice at MSLGROUP in New York, leading digital strategy on the agency's largest accounts and brands. He also spearheaded the firm's influencer marketing capability. “My extensive experience with brands ranging from Proctor & Gamble and General Mills to Philosophy and Maurices combined with integrated digital marketing expertise and a strong entrepreneurial background allows me to see the big picture from a brand and consumer perspective,” continues Binkowski. “Large Media was created to lead brands and agencies into the new reality of marketing in which digital is a vital tool in the overall marketing tool-kit, not just a bolt-on solution that doesn’t fully integrate with traditional marketing efforts.”
A trusted and consistent leader to Fortune 500 brands, Binkowski has advised clients on how best to use online, social and mobile technology to drive their business and reputation. Binkowski’s additional client experience includes Citibank, Underwriters Laboratories, Energizer, Reckett Benckiser, Eli Lilly, General Motors, OSI Restaurants and Chick-fil-A. His work has been recognized with awards from PRSA, the Word of Mouth Marketing Association (WOMMA), the Mobile Marketing Association (MMA), OTC Perspectives and several other industry groups.
A pioneer in the online community and influencer space, Binkowski wrote the rules for ethical conduct for working with bloggers and the now-approved FTC guidelines for the Word of Mouth Marketing Association (WOMMA). For this work, he was recognized by his peers and elected to WOMMA’s Board of Directors. He continues to be a thought leader in word of mouth marketing and social media having spoken at SxSW, WOMMA, PRSA, Ad:Tech, the New York Law School and multiple other industry-leading events.
According to Binkowski, Large Media’s offerings include “big idea” integrated marketing campaign creation and execution as well as on-site consulting and training sessions for both agencies and brands. “I’m proud and excited to be able to apply my experience and vision to my own entrepreneurial venture and look forward to continuing drive exemplary business results for my clients.”
For more information, please visit http://www.getlargemedia.com or call 646-450-6340.