Sports LearningEdge Forges Unique Partnership with Cleveland Cavaliers

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Cleveland Cavaliers successfull implementation of Sports LearningEdge's On-demand Sports Learning platform gives young fans and their parents a valuable resource to become better basketball players, athletes and individuals

Sports LearningEdge LLC (SLE), a leading provider of advanced online sports skills learning for kids, successfully implemented the Basketball PlayersEdge with the NBA Cleveland Cavaliers during the 2010-11 season. The site was launched as part of “The Fan Zone” on kids.cavs.com that allows children and their parents 24/7 free access to the latest online basketball skills learning. Through the online program, players, parents and coaches receive unlimited free access to hours of valuable, world-class basketball learning content and playing advice.

SLE’s powerful Patent Pending On-Demand Sports Learning system was developed in collaboration with experts in video gaming, youth sports, e-Learning, and online technologies. It is designed to be the one-stop online resource for participants to quickly improve their skills and knowledge regarding all aspects of playing a specific sport, including health, athletic development, and proper training techniques. The company creates world-class content so its partners may give back to their fans while offering their sponsors a powerful new venue for exposing their brands to a younger audience.

“SLE provides the Cavs with the quality cutting-edge content that is exciting for our technology-savvy young fans, as well as an innovative and targeted platform that is important to our advertisers,” said Jeff Lilllibridge, Cavaliers director of web operations. “We look forward to continue offering Cavs fans the advanced learning tools that SLE’s Basketball PlayersEdge provides to help give them a competitive edge as athletes, players and individuals.”

“We are exceptionally excited to continue our partnership with the Cavs.” said Keith Johnson, Sports LearningEdge President. “With the addition of Cavalier greats like Campy Russell and Austin Carr, and customized animations showcasing Quicken Loans Arena and the Cavs new uniforms, they have created a unique and wonderful online resource for the entire Cleveland Cavaliers community. It remains vitally important for each NBA team to maintain an ongoing engagement with their younger fans. What better way than to associate their brand with helping kids become better basketball players and better individuals. Getting kids as fans gives you fans for life.”

About Sports LearningEdge LLC

SLE harnesses the extraordinary reach and influence of sports to work with sports’ stakeholders to provide an on-going engagement to help kids get an edge in sports and life. Each sport’s customer-branded sites can deliver free On-Demand Sports Learning in multiple languages. SLE has provided its customers and partners and their corporate sponsors a powerful vehicle to reach young sports participants worldwide to directly influence brand loyalty. SLE Basketball has been displayed on Shawei.com throughout Greater China and iHoops.com, the youth initiative of the NCAA and NBA. SLE Hockey has been displayed on a major hockey league site and by numerous state youth associations. For more information, contact info(at)sportlearn(dot)com or visit http://www.sportlearn.com.

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Peter Banhazl
Sports LearningEdge LLC
(508) 358-2950
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