Canadianliving.com Food Trends Report - Period Compared: June 2010 vs. June 2011

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The Food Trends Report is a monthly review of food trends among Canadian home cooks. CanadianLiving.com has been an authority in the Canadian online food community since 1996 and welcomes over 1.3 million visitors monthly.

Pizza is the perfect platform for local June produce - herbs, asparagus and green onions. It's great to see a renewed interest in rhubarb - a classic Canadian crop threatened by lack of demand in younger generations.

CANADIAN CRAVING OF THE MONTH

Cheesecake - #1 search term and up 56% from 2010

“Also the Canadian Craving back in April, rich, satisfying cheesecake is enjoying a delicious surge in popularity this year,” explains CandianLiving.com Food Editor, Colleen Tully. “Can you guess who's eating the most? The highest search volume comes out of Prince Edward Island!”

WHAT'S IN
New trend: pizza dough- up 52%
Rhubarb recipes- up 79%
Cheesecake - up 56%
Chicken breasts- up 41%
Chicken thighs - up 42%

“Healthier and cheaper than delivery, homemade pizzas are staging a huge comeback on the grill,” offers Tully. “Pizza is also the perfect platform for local June produce - herbs, asparagus and green onions. It's great to see a renewed interest in rhubarb - a classic Canadian crop threatened by lack of demand in younger generations. Chicken - healthy and lean - is king of the grill for quick midweek dinners.”

WHAT'S OUT
Ribs - down 44%
Lasagna - down 60%
Lamb - down 48%
Cookies - down 40%
Salmon - down 44%

“Perhaps we're saving all our calories for cheesecake,” suggests Tully. “Popular rich dinners - ribs, lasagna, lamb, salmon - have all lost ground this month to leaner chicken. The drop in ribs - often Father's Day material - is the biggest surprise this month. Maybe even Dad was more interested in grilled pizza this year too.”

For further information and interview opportunities, please contact
Canadian Living Food Director, Annabelle Waugh at 416-733-7600 Ext. 4819.
For the latest recipe and food trends visit http://www.canadianliving.com.

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Canadian Living is published by Transcontinental Media. Transcontinental Media is the fourth largest print media group in Canada, with more than 3,000 employees and annual revenues of $608 million in 2010, Transcontinental Media reaches, through its multiplatform offering, over 18 million consumers across Canada. The group is the largest publisher of consumer magazines and French language educational resources in Canada, and the largest publisher of local and regional newspapers in Quebec and the Atlantic provinces. Transcontinental Media publishes the weekday daily Metro in Montreal and Halifax. It is also the leading distributor of door-to-door advertising material in Canada, with Publisac in Quebec and Targeo in the rest of Canada. Transcontinental Media is distinguished by its custom publishing, mailing and customized email database, which allows marketers to connect efficiently with more than six million consumers. Transcontinental Media owns a wide digital network with some 250 websites.

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Annabelle Waugh
Canadian Living
416-733-7600 4819
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