Novus Life Solutions Appoints Niche Products, Inc. as their North American Sales Broker and Brand Management Resource

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Novus Life Solutions, LLC has appointed Niche Products, Inc. to a national strategic partnership effective on July 6th, 2011. Niche Products, Inc will be responsible for Novus Life Solution's headquarter sales at all retail customers throughout North America, while providing marketing support services.

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"Niche Products, Inc. supports our brands with strategic marketing direction and a superior network of extremely knowledgeable account managers that provide exceptional execution" said Brandon Martin, President and COO of Novus Life Solutions

Novus Life Solutions, LLC has appointed Niche Products, Inc. to a national strategic partnership effective on July 6th, 2011. Niche will be responsible for Novus Life Solution's headquarter sales at all retail customers throughout North America, while providing marketing support services.

"We are extremely pleased and excited to begin this new partnership," said Brandon Martin, President and COO of Novus Life Solutions. "Niche Products, Inc. supports our brands with strategic marketing direction and a superior network of extremely knowledgeable account managers that provide exceptional execution" Martin added.

Novus Life Solutions, LLC manufactures and markets science-based nutritional supplements sold under the brands HELIX™ and AXIS™.

"Novus Life Solutions chose Niche Products over our competition simply because we proved to be the most knowledgeable category experts. Niche Products also provides a level of attention many of our competitors can’t match, given our selective portfolio of consumer products," said Eric Schick, Niche Products Founder and President. "We are looking forward to building a successful business relationship with Novus Life Solutions and to growing the Helix™ and Axis™ brands with our retail customers."

About Novus Life Nutrition, LLC
Novus Life Nutrition (A Wholly Owned Subsidiary of Novus Life Solutions, LLC) is an emerging world leader for the development of cutting-edge food supplements and products for the sports nutrition, general health, medical and the all-natural product markets. Utilizing Nature's finest ingredients and focusing Dr. William Tiller's intention-based scientific processes, Novus Life Nutrition is revolutionizing food and supplement technology. This technology, called SU2, is being commercialized and refined for the greater good of all mankind. http://www.novuslifesolutions.com/ABOUT-US_ep_7.html

About Niche Products, Inc.
Niche Products, Inc. is a consumer packaged goods sales and marketing agency, committed to building brand value for our clients and customers. Niche’s customized sales and marketing solutions includes headquarter sales, marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/sports nutrition, sporting goods and military trade channels. Headquartered in Rolling Hills Estates, CA, Niche Products operates a national network of 35 associates in the United States and Canada under the management of Eric Schick and Derek Dearwater, EVP/Managing Partner at Niche Products, Inc. http://www.nicheproductsinc.com/

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