Cause Layouts™ Provide Charities the First Free, Customized Graphics Marketing Tools for Fundraising on Facebook

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Paxson Productions Empowers Non-Profits to Effortlessly Connect with Potential Donors Every Time They Log On to the World’s Most Popular Social Network through Cause-Based Social Media Fundraising™ Layouts

TERI, Inc. Cause Layout

Now, charities can generate new levels of awareness and reach supporters like me, while earning $1 for every download of their Cause Layout. - Michelle Williams, Singer/TERI, Inc. National Spokesperson

Paxson Productions is pleased to announce the launch of Cause Layouts™ (http://www.causelayouts.com), the first free marketing layouts that provide charities with Cause-Based Social Media Fundraising™ capability on the world’s most popular social network. At no cost to non-profits, Paxson Productions designs and develops customized Facebook® layouts to generate awareness and drive donations directly from supporters’ own Facebook profile pages. Once a Facebook user downloads the Cause Layout of his or her choice, the graphically enhanced background appears on the outer edges of the user’s profile page. Cause Layouts allow users to customize the appearance of their profile, promote their favorite cause, and share a specific charity with other Facebook friends. For every original user download of a Cause Layout, Paxson Productions will donate $1 to the selected charity.

“There are more than 500 million active users on Facebook who spend over 700 billion minutes per month on the site, so it’s more important than ever for non-profits to find new and effective methods to reach current and potential donors through this social network,” said Dean Weber, president, Paxson Productions LLC. “Now charities can take their social media marketing efforts a giant leap forward with Cause Layouts and reach potential donors and their networks every time they log on to Facebook.”

With access to more than seven million Facebook users already using the technology, charities can update their Cause Layouts as often as needed to promote events and fundraisers, drive donations through a one-click button, and create new levels of awareness for their causes. All design and development of Cause Layouts is offered for free by the Paxson Productions graphics design team. Paxson Productions has already created Cause Layouts for charities that include Invisible Children, Orca Network, TERI (Training, Education & Research Institute), Dana Point Turkey Trot, Petfinder.com Foundation and many more.

Cause Layouts has celebrity support from artists, including Michelle Williams (Singer/TERI, Inc. Spokesperson), who stated, “Supporting those with autism and other developmental disabilities is a cause that is extremely personal to me… Now, charities can generate new levels of awareness and reach supporters like me, while earning $1 for every download of their Cause Layout.”

Cause Layouts is a Cause-Based Social Media Fundraising™ tool created by Paxson Productions, offering a free, turnkey solution for charities and non-profits to increase donations through the power of social media. Paxson Productions will donate $1 to the charity of choice of every user that installs the Cause Layout browser plug-in, allowing fans to show support for their cause directly on their Facebook profile. Approved by Norton™ AntiVirus, McAfee SECURE™, BBB® and CNET, and powered by Yontoo Layers™, the Cause Layouts browser plug-in is easily downloadable at no cost to the charity or the user. For more information on Cause Layouts, visit http://www.causelayouts.com and follow the company on Twitter at http://twitter.com/paxsonprd and on Facebook at http://www.facebook.com/paxsonproductions.

About Paxson Productions:
Paxson Productions is a social media marketing company that focuses on promoting Non-Profits, Brands and Artists/Musicians via websites such as Facebook®. Paxson Productions’ layouts appear on the outer edges of users’ Facebook profile pages, allowing brands to proactively reach fans every time they log on to their social network sites. Approved by Norton™ AntiVirus, McAfee SECURE™, BBB® and CNET, and powered by Yontoo Layers™, the browser plug-in is easily downloadable at no cost to the brand or the user. Currently, the free browser plug-in is in use by more than seven million Facebook users. For more information, visit http://www.paxsonproductions.com.

Cause Layouts and Cause-Based Social Media Fundraising are trademarks of Paxson Productions, LLC. Yontoo Layers is a trademark of Yontoo LLC. Facebook is a registered trademark of Facebook, Inc.

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Caroline Callaway

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