Programmer’s Paradise Merges with TechXtend

Wayside Technology Group announces the merger of Programmer’s Paradise and TechXtend reseller divisions. Move allows TechXtend to serve customers’ demand for total technology solutions

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Shrewsbury, NJ (PRWEB) July 12, 2011

Wayside Technology Group Inc. today announced the merger of its Programmer's Paradise and TechXtend reseller divisions. As of July 1st 2011, the Company will serve end customers in the United States and Canada as TechXtend. This move allows the new TechXtend to serve customers’ demand for total technology solutions: the software, the hardware and the services to implement them.

“In the 30 years that Programmer’s Paradise has been in business, we’ve expanded our expertise beyond our early focus on developer tools,” said Shawn Giordano, Vice President of Sales, TechXtend, Inc. “As TechXtend, we’ll still be our customers’ ‘go to’ reseller for software developer tools – and they’ll also be able to depend on us for all of their other IT needs.”

The transition will be seamless for customers and for the software and hardware vendors that Programmer's Paradise and TechXtend represent. Effective immediately, the Programmer’s Paradise web site has been renamed as http://www.techxtend.com and the Programmer’s Paradise Canada site has become http://www.techxtend.ca. Web searches for products on Programmer’s Paradise are being automatically redirected to the new TechXtend sites. The Programmers and TechXtend client bases have been combined and customers will continue to research and shop for products on the new sites and they will continue to get the great service, business value and selection that they’ve always received from Programmer’s Paradise.

About TechXtend

TechXtend – formerly Programmer’s Paradise – is a leading value-added reseller of software, systems and solutions for corporations, government organizations, and academic institutions across the United States and Canada. With a focus on cloud computing/virtualization, storage management and application/database development, TechXtend helps technology and development professionals gain optimal return from their investments in software and hardware. For nearly 30 years, customers have relied on TechXtend for in-depth product expertise, unparalleled value and selection, and fast, accurate turnaround. TechXtend and Programmer’s Paradise are subsidiaries of Wayside Technology Group, Inc., a public company since 1995 (NASDAQ: WSTG). For more information, visit http://www.techxtend.com, or call +1.800.599.4388, or +1.732.389.8950. In Canada, call +1.888.423.2700.

About Wayside Technology Group

Wayside Technology Group, Inc. (NASDAQ: WSTG) was founded in 1982 and is a unified and integrated technology company providing products and solutions for corporate resellers, VARs, and developers, as well as business, government and educational entities. The company offers technology products from software publishers and manufacturers such as Acronis, CA Technologies, DataCore,Flexera Software (publishers of InstallShield), GFI, Hewlett Packard, Infragistics, Intel Software, Microsoft, Mindjet, Quest Software, SolarWinds, StorageCraft Technology, TechSmith, Veeam, and VMware.

Contact:
Richard Bevis
Wayside Technology Group, Inc.
(732) 389-0932
media(at)waysidetechnology(dot)com

The statements in this release concerning the Company’s future prospects are forward-looking statements that involve certain risks and uncertainties. Such risks and uncertainties include the continued acceptance of the Company’s distribution channel by vendors and customers, the timely availability and acceptance of new products, and contribution of key vendor relationships and support programs. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in our filings with the Securities and Exchange Commission.

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