CafeGive’s New Marketing Platform - A Winning Proposition for Socially Responsible Businesses, Nonprofits and Consumers

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Giving by business in the U.S. is growing in scope and importance, and CafeGive’s new online social giving and cause marketing platform provides a powerful way to showcase specific donation stories, develop momentum for good works, and build consumer awareness and loyalty.

Giving by CafeGive

“Until today, developing social giving programs has been difficult in terms of both execution and recognition. Giving by CafeGive answers this challenge for the non-profit, the community and business.”

CafeGive® announces the ‘Giving by CafeGive’ platform providing businesses a powerful way to showcase their social giving strategies, build momentum for their philanthropic activities and communicate directly with their consumers in a fun and engaging way. The online platform includes applications that run on websites or Facebook, allowing companies to raise awareness for their social giving practices and to promote consumer participation in campaigns.

The first marketing application, 'Reward for Donation', allows companies to quickly set up and promote a comprehensive social giving campaign that collects and distributes donations and rewards consumers for their participation. By utilizing the CafeGive platform, the development and implementation of a cause related web campaign is easy, cost effective and timely, often being launched in less than a week.

“Social giving is a powerful business development and marketing tool. We know that consumers want to give back, and that they reward companies that give back with increased brand loyalty,” said Sandra Morris, CEO of Cafegive. “Until today, developing social giving programs has been difficult in terms of both execution and recognition. ‘Giving by CafeGive’ answers this challenge for the non-profit, the community and business.”

The ‘Giving by CafeGive’ marketing platform has a wide selection of social giving applications, ranging from donation matching, virtual gifts, online stores, voting, contests, fundraising drives and events to benefit communities.

All social giving applications include the following key socialization features:

  • Custom branded landing pages that are integrated with a website or Facebook pages.
  • Automated sharing opportunities for consumers to invite friends to participate.
  • Automated news feeds to increase awareness and encouragement to share posts.
  • Compelling thank you and progress pages to encourage sharing and participation.

Each marketing campaign created on the platform is easily tailored to support individual branding and messaging elements, is quick to set up, and is hosted through CafeGive. CafeGive has relationships with over 120 local and national causes and nonprofits to make it easy for business to connect with appropriate causes, or the platform can be used to develop campaigns based on existing relationships.

“whippersnappers studio is excited to be one of the first businesses to utilize the ‘Giving by CafeGive’ social giving platform,” said Lisa Flynn, founder and CEO whippersnappers studio. “Giving back to our communities is one of our top priorities and the ‘Reward for Donation’ application makes it quick and simple for us to achieve our philanthropic goals.”

whippersnappers studio’s “give a little, get a little” campaign, for their Bend, OR and San Francisco, CA, studios, invites customers to participate by donating between $25 to $100 to local charities. The campaign runs between July 12 and September 15, 2011. Each donor is rewarded with a matching amount, up to $50, in the form of a gift certificate good at whippersnappers studio for photographic services.

For customers of the whippersnappers studio in Bend, the three selected charities are Family Access Network, MountainStar Family Relief Nursery and Deschutes Children’s Foundation.

For customers of the whippersnappers studio in San Francisco, the three charities are Jr. League of San Francisco, San Francisco Food Bank and Raphael House of San Francisco.

About CafeGive
CafeGive connects businesses, causes and the people who care about them. ‘Giving by CafeGive’ delivers integrated online social giving and cause marketing campaigns on websites and Facebook for businesses, marketing agencies, bloggers and nonprofits to create branded interactive campaigns. ‘Giving by CafeGive’ solutions showcase and encourage donation stories, promote charitable works or cause marketing programs while building consumer awareness and loyalty. Cafegive.com is the company’s first social responsibility related application and connects online shoppers to hundreds of brand-name online retailers and over 120 local and national nonprofit organizations to earn for their causes. CafeGive was founded by a trio of hi-tech executives and is headquartered in Portland, Oregon. For more information visit 'Giving by CafeGive'.

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Mary Browning
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