By the end of the Webinar, attendees will better understand how to combine relationships [subscriptions] with dynamic sources of revenue [consumption or usage].
Austin, TX (PRWEB) July 13, 2011
A Webinar focused on building subscription business models that extend customer lifetime value and loyalty will be hosted by Transverse, with a featured speaker from Yankee Group, on July 26, 2011 at 10:00 AM CDT. Attendees will learn about the evolution from one-time purchase models to recurring subscription models that yield recurring revenues and deeper customer loyalty.
The Webinar panelists are subject matter experts possessing decades-worth of experience researching and developing sophisticated billing and usage-based rating and charging: Susan McNeice, Yankee Group VP of Research; James Messer, Transverse CEO; Chris Couch, Transverse COO.
"By the end of the Webinar, attendees will better understand how to combine relationships [subscriptions] with dynamic sources of revenue [consumption or usage]," said Chris Couch, COO, Transverse.
The content will benefit anyone tasked with developing and provisioning products and services, as they will better understand how to monetize the entire customer life cycle and move toward true personalization of services.
TO REGISTER, CLICK HERE or go to: https://www3.gotomeeting.com:443/island/webinar/registration.tmpl;jsessionid=abcmlLY-IQK6yaxQYoKet?id=861161120
Complementing the Webinar will be a new white paper: 'Building Sustainable Relationships and Revenue With Dynamic Revenue Management,' which will be available after the event at http://www.tractbilling.com.
- Bonus: Early registrants will qualify for access to a free trial of TRACT's subscription billing "development sandbox" – a test environment representing a fully functioning instance of TRACT. The Sandbox provides all the features of TRACT, allowing business users to build and test billing models and integration with other applications in a non-production environment.
Transverse is an innovator in online billing and Dynamic Revenue Management. Its TRACT solution is the industry’s first to provide usage-aware rating, highly configurable dashboards, and rapid-fire analytics--all of which converge in a SaaS environment agile and flexible enough to move at the speed of innovation.
Transverse and its blee(p) business-logic-execution environment and platform have won numerous awards for its innovation in billing, including Gartner's coveted "Cool Vendor" award, the FierceWireless “Fierce 15” and the TMC Labs Innovation Award from Customer Interaction Solutions magazine for the CRM component of blee(p). Having sharpened its metaphorical teeth on the most complicated of billing problems, Transverse has the depth of knowledge and capacity to handle any billing need.
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