Zipline Games and Apsalar Partner on Deep Game Analytics

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Apsalar’s Leading Edge Behavioral Targeting, Optimization and Analytics Integrated into Moai Game Development Platform

Moai is a killer platform, and we’re going to see lots of games built with it over the next few years, added Michael Oiknine, CEO of Apsalar.

Zipline Games today announced a new partnership with Apsalar and the addition of Apsalar's behavioral targeting & analytics platform to its Moai game development platform. Billed as the mobile platform for pro game developers, the Moai platform differentiates itself through its cloud based game services and rapid development of iOS and Android titles, all built in the industry standard Lua scripting language. Apsalar’s leading edge behavioral targeting, optimization and analytics are now all available for the Moai platform. Moai game developers can easily create Apsalar accounts and incorporate sophisticated game analytics into their iOS and Android games with a few lines of Lua.

“We’ve looked at a lot of mobile analytics services, but nothing is as robust and useful as Apsalar for understanding and optimizing games,” said Todd Hooper, CEO of Zipline Games. “ApScience and ApTimizer give game developers what they need to understand their players, make focused improvements to game play and ultimately make more money.”

“Moai is a killer platform, and we’re going to see lots of games built with it over the next few years, added Michael Oiknine, CEO of Apsalar. “That’s why Apsalar is supporting the Moai game development community with free analytics for Moai games and sophisticated behavioral targeting and game optimization for developers looking to bring their games to the next level.”

Moai offers mobile game developers a scalable cloud platform for game services, downloadable content and persistent data storage. Moai includes a no-compromise, open-source SDK for developing iOS and Android games in Lua. Developers interested in Moai are encouraged to create a beta account today at

About Zipline Games
Zipline Games is a Seattle-based mobile games company and the creator of the Moai game development platform. Zipline was founded by game industry veterans experienced with the challenges of mobile games development and with the vision of making development faster and easier so developers can focus on creating innovative games with great gameplay. Zipline’s investors include Founders Co-Op, Benaroya Capital and Groundspeak.

About Apsalar
Apsalar is the most comprehensive mobile behavioral targeting and analytics plaftorm for iOS and Android developers. The company’s user-level analytics enable mobile developers and publishers to increase conversion rates, optimize retention & monetization, as well as enhance user experience within their apps. Apsalar’s intelligent behavioral targeting platform allows you to increase the lifetime value of your users by targeting users based on past and current behaviors in any of your apps. The company is headquartered in San Francisco, California and was founded by a team of veterans in user-level analytics and conversion optimization.


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Susan Lusty
SLM Partners
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