Without question, tablets are driving the increases in silicon TAM (total available market) in portable entertainment devices...
Scottsdale, AZ (PRWEB) July 12, 2011
Despite the fact that tablets have been available for quite some time, it took Apple’s April 2010 launch of the iPad to legitimize the market. The impact on silicon providers has been dramatic, but it’s about to take on even bigger dimensions. New In-Stat (http://www.in-stat.com) research forecasts that silicon content for tablets will soar to nearly $14 billion by 2015.
“Without question, tablets are driving the increases in silicon TAM (total available market) in portable entertainment devices,” according to Stephanie Ethier, Senior Analyst. “Global sales for tablets are on the rise as a result of continued consumer demand, global expansion of tablets, and a wider adoption of these devices beyond early adopters. In 2015, tablet and e-readers silicon will account for nearly 85% of all silicon content dominating the category.”
In-Stat’s findings include the following:
- E-reader unit shipments will reach 40 million units by 2015.
- The processor total available market (TAM) for PMPs will reach $2.2 billion in 2011.
- Tablet shipments will surpass 110 million units by 2013.
- Personal navigation device (PNDs) shipments will peak in 2012, then start to decline, as a result of the proliferation of navigation capability in handsets.
Recent In-Stat research, Portable and Computing Connected Device Silicon and Non-Silicon Revenue Opportunity (#IN1104998SI), provides a worldwide view of both the silicon and non-silicon component markets for a variety of portable consumer electronic (CE) devices popular today. Included in the report are five-year forecasts for worldwide unit shipments and bill of materials (BOM), as well as for the total available market (TAM) for both the silicon and non-silicon revenue opportunities in each portable CE segment. Both PED silicon TAM and PED non-silicon TAM for all portable CE devices are covered including:
- Digital photo frames(DPFs)
- Dedicated e-readers, such as Amazon’s Kindle DX and Barnes & Noble’s Nook
- Audio-only MP3 players
- Portable media players(PMPs)
- Personal navigation devices (PNDs)
For a free sample of the report and more information, please contact Elaine Potter: epotter(at)in-stat(dot)com or (480) 483-4441.
To purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=68
The price is $2,995 (US).
This research is part of In-Stat’s Mobile Technologies service, which provides analysis of the market for technologies, IP and semiconductors that enable next generation mobile devices, including processors, graphics, modems, GPS, displays, memory, storage, operating systems, software, and human interfaces
Related In-Stat research:
Tablet and E-Reader Market Analysis: E-Readers Make Way for Tablets as Worldwide Shipments Take Off
4Q10 Portable Entertainment Device Tracker
2Q11 Computing Forecasts: Desktops, Notebooks, Mini-Notes, and Tablets
2Q11 Portable and Computing Connected Device Database
For more information, contact:
Stephanie Ethier, Senior Analyst
Title: Portable and Computing Connected Device Silicon and Non-Silicon Revenue Opportunity
Service: Mobile Technologies
Product Number: IN1104998SI
Publication Date: July 2011
Number of Pages: 29 Tables
Price: $2,995 U.S. Dollars
Table of Contents, Figures & Tables
Members Only Access: Excel
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.
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