Haileo Announces Partnership with Busca Corp.’s MetaTube

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Pioneering Multimedia Ad Technology Startup Provides First-of-its-Kind Advertising Solution for Digital Entertainment Company

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Haileo, the pioneering ad technology startup that helps advertisers deliver the right ads at the perfect moment, announced it has been selected by leading digital entertainment company Busca Corp. to provide display advertising for Busca’s video and photo-sharing property MetaTube. Haileo’s service delivers non-linear, in-video ads targeted against MetaTube’s visual content and context – a first-of-its-kind solution for online video ad placement that will reach the site’s user base of more than two million viewers across Mexico, Latin America, and the U.S.

“One of the biggest challenges facing online advertisers today is finding delivery solutions that ensure ads reach the consumer with the right offer at the most opportune time,” said Nima Sarshar, Founder and Chief Technology Officer, Haileo. “With Haileo, leading video sites like MetaTube will finally be able to provide their advertising partners with guaranteed, targeted impressions. We are proud to partner with Busca to offer this incredible delivery system for MetaTube and its users.”

Modeled after the human brain, Haileo’s proprietary technology breaks new ground by reading and interpreting multimedia elements in order to target the viewer with the appropriate ad content. This arrangement greatly increases the ad impressions per video view, making the power of Haileo’s video ad system comparable to advertising on television. In addition to its partnership with Busca, Haileo’s technology is also live on other partner sites throughout North America.

“By adopting Haileo’s technology, we ensure that targeted ad impressions meld seamlessly with our site’s content, augmenting and enriching viewer experience and simultaneously allowing us to increase MetaTube’s ad impressions and net revenue,” said Ramon Toledo, CEO of Busca Corp. “It’s crucial to reach viewers with contextual ads that meet their specific needs, and we’re excited that Haileo can monetize our content in this way.”

Haileo goes beyond text-based search terms and user-supplied tags to access the visual signals of an increasingly video-dominated online world. The Haileo engine distills information from the web to aggregate relevant visual signals and links them to related visual, audio and textual signals to generate a contextual, intent-driven and sequential summary of the content, which can then be used to target ads or related content at the right time and right location as the video is being watched.

About Haileo
Founded and led by veterans of the online search and advertising industry, Haileo monetizes multimedia using visual reference and helps advertisers deliver the right ads at the perfect moment. Expertly versed in the latest research and methods of unsupervised machine learning and unstructured data mining, which is the basis of Haileo’s technology, Haileo’s team has created a multimedia processing technology that extracts user intention from the visual signals embedded in online content with unprecedented accuracy. Haileo’s full understanding of visual content and context helps increase advertising and ecommerce revenues for our clients. To learn more, visit http://www.haileo.com/

About Busca Corp.
Busca Corp. is a digital entertainment network for Mexico, Latin America and the U.S. Hispanic markets. Their primary property, (http://www.levelup.com/), is the leader in online social media and news for the exploding Spanish-speaking video-gamer market. Busca Corp. headquarters are in La Jolla, California, Tijuana, Baja California and Mexico City. Busca Corp. is a culturally rich and diverse corporation. Busca Corp is serves online Spanish-speaking social media via innovation and interaction. http://www.buscacorp.com/

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Tim Hanlon
Haileo
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