New Demand Sources Available on Lijit’s RTB Platform Help Fuel 60% Growth in Ad Transactions Over the Past Two Months

Share Article

Integration of Simpli.fi as Newest Demand Source Provides Increased Opportunity for Mid- and Long-Tail Publishers

Using the Lijit RTB platform, publishers connect directly to every major industry player – agencies, trading desks, DSPs, exchanges, optimizers and networks – to better monetize their inventory.

Lijit Networks, Inc., an innovative provider of advertising services, audience analytics, and reader engagement tools for online publishers, today announced a 60% increase in average daily ad transactions on the company’s RTB (real-time bidding) platform since it was released two months ago. Average daily ad transactions have grown from 60m a day to over 100m a day, fueled by the growth of Lijit’s publisher network and the integration of new demand sources available on Lijit’s RTB platform.

Simpli.fi, a demand-side platform (DSP) that provides intent-targeted display advertising, is the latest addition to Lijit’s RTB platform. Simpli.fi integrates search, contextual, behavioral, 3rd-party segments, and 1st-party client data to help advertisers execute on audience-based campaigns that deliver above average campaign performance. Leveraging the search intent heritage of both companies allows Lijit to provide publishers with monetization options that correlate display advertising with reader intent to deliver more money and better fill rates from premium brand advertisers.

“Using the Lijit RTB platform, publishers connect directly to every major industry player – agencies, trading desks, DSPs, exchanges, optimizers and networks – to better monetize their inventory,” said Todd Vernon, founder and CEO of Lijit Networks. “With the integration of Simpli.fi we further our mission of helping online publishers better monetize their sites by providing them with a new demand source that combines display advertising with reader intent to deliver higher returns from premium brand advertisers.”

“Our partnership with Lijit enhances our offering by allowing us to extend our clients’ display advertising campaigns across Lijit’s network of high quality sites,” said Frost Prioleau, CEO of Simpli.fi. “We can now deliver keyword-level search retargeting, contextual targeting, site retargeting, and other campaigns on our Demand Side Platform in even higher volume and with more ability to optimize to drive increased performance. All in the all, this is a win/win partnership.”

Lijit’s new RTB platform is available to publishers using the company’s online advertising services. For additional information, please visit http://www.lijit.com/company/press/releases/06152011.

About Lijit Networks, Inc.
Lijit Networks, Inc. was incorporated in June 2006 and is headquartered in Boulder, Colorado. By providing innovative advertising services, audience analytics, and reader engagement tools to over 21,000 online publishers, commercial websites and content networks, Lijit helps publishers grow their website, build their business and make more money. Lijit connects publishers with premium online advertising campaigns that are highly targeted and contextually relevant to the publisher’s audience. Learn more at http://www.lijit.com.

About Simpli.fi
Simpli.fi is the full-service demand side platform (DSP) that brings together the best of search and display in one unified platform. In addition to its unique keyword-level search retargeting solution, Simpli.fi provides a full suite of targeting options including site retargeting, contextual targeting, demographic targeting, geographic targeting, 3rd party data targeting, and more. The company offers complete transparency, self-serve and full-service business models, and massive reach in both North America and Asia.

Lijit, the Lijit Networks logos and all other Lijit Networks product or service names are trademarks or registered trademarks of Lijit Networks, Inc. All other names and trademarks are property of their respective owners.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sonya Caprio
Visit website