Dearborn, MI (PRWEB) July 14, 2011
SugarBush Media Solutions, a leader in the marketing solutions sector, was recently hired by the University of Michigan at Dearborn to develop a comprehensive marketing program for that institution’s School of Education’s advanced degrees program. The goal for this customized marketing plan will be to create awareness, capture qualified leads and to ultimately increase program enrollment.
The SugarBush - University of Michigan at Dearborn partnership will put a spotlight on enhancing matriculation in the Educational Specialist (Ed.S) Degree and Doctoral Degree in Education (Ed.d) programs, as well as among K-12 School Administrators looking to add on to their masters degrees in preparation for a role in K-12 leadership. Not only will the efforts leverage SugarBush’s proprietary Engagement Marketing Automation Platform to create qualified inquiries utilizing multiple marketing channels, but all channels will also be measured to identify the most successful channels and identify inquiries that are engaged or highly engaged.
“Our comprehensive program will include our unique Engagement Scoring Model that will identify and categorize prospects that are not engaged, engaged and highly engaged,” said Mark Parent, President and CEO of SugarBush Media Solutions. “Understanding how engaged the prospects are will help U of M target resources with the most engaged and qualified prospects."
About The University Of Dearborn School Of Education:
The mission of the University of Michigan at Dearborn’s School of Education is to prepare and sustain exemplary teachers, trainers, and administrators through emphasis on scholarship, diverse clinical experiences, and practice in effective service delivery. To achieve its mission, the School of Education draws upon a broad assortment of institutional resources, including staff and programs in other schools and colleges of the larger University community. Additionally, the facilities of local school districts, other public agencies, and private corporations are regularly utilized to provide students with a rich spectrum of laboratory experiences.
For more information on The University of Dearborn School of Education, visit: http://www.soe.umd.umich.edu/
About SugarBush Media Solutions:
SugarBush Media Solutions delivers Marketing Technology Solutions for education that are designed to increase effectiveness, decrease costs and increase ROI. SugarBush’s marketing technologies were developed to meet the growing need for customers to leverage marketing metrics and analytics to find the best marketing mix and identify waste in marketing. Gaining insights and visibility on marketing allows institutions to build best practices that deliver repeatable and predictable ROI.
For more information on SugarBush Media Solutions, visit: http://www.sugarbushms.com
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