Heidelberg University Hires SugarBush Media Solutions To More Effectively Target Prospective Students

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SugarBush Media Solutions hired to help Heidelberg University identify their most effective marketing channels for undergraduate admissions; partnership aimed at increasing enrollment by measuring and maximizing market effectiveness across multiple platforms

Heidelberg University, Tiffin, Ohio’s premier higher learning institution and one of U.S. News & World Report’s “America’s Best Colleges 2010,” has hired SugarBush Media Solutions to help their admissions department cut waste and more effectively target prospective undergraduate students across all marketing platforms.

SugarBush will leverage their Engagement Marketing Automation Platform to better attract, capture data, manage and automate all of the university’s marketing communications to prospective students. In addition, the SugarBush solution is designed to:

  •     Identify engaged students
  •     Increase undergraduate applications
  •     Increase enrollment of the most qualified students
  •     Measure the effectiveness of all marketing efforts
  •     Identify and execute the most effective marketing mix

According to Mark Parent, president and CEO of SugarBush Media Solutions, the comprehensive program will be cross-platform and will even include a Facebook inquiry application. Parent commented, “Our team and I are very energized and excited about this opportunity. The plan with Heidelberg is to build a baseline of all marketing and interactions early on so we can maximize the effectiveness of our efforts moving forward.”

About Heidelberg University:

Heidelberg University, located in Tiffin, Ohio is a vibrant learning community of actively engaged students and faculty. Established in 1850, the University boasts approximately 1,300 traditional undergraduates from all over the country, as well as approximately 200 graduate degree candidates.

For more information on Heidelberg University, visit: http://www.heidelberg.edu

About SugarBush Media Solutions:

SugarBush Media Solutions delivers Marketing Technology Solutions for education that are designed to increase effectiveness, decrease costs and increase ROI. SugarBush’s marketing technologies were developed to meet the growing need for customers to leverage marketing metrics and analytics to find the best marketing mix and identify waste in marketing. Gaining insights and visibility on marketing allows institutions to build best practices that deliver repeatable and predictable ROI.

For more information on SugarBush Media Solutions, visit: http://www.sugarbushms.com

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