Pioneering On-Demand General Counsel Firms Form General Counsel Services Alliance

Share Article

Leading firms from across the US form new group to promote and improve innovative approach to legal services

Four leading firms providing on-demand general counsel services today announced the formation of the General Counsel Services Alliance (GCSA). GCSA is a collaborative effort to educate the market about the benefits of utilizing outsourced general counsel legal services, while also providing best practices sharing and other support to firms in this fast-growing segment of the US legal services market.

GCSA founding members include The General Counsel, Ltd., Outside GC LLC, Phillips & Reiter, PLLC and VistaLaw International LLC. “Combined, our member organizations provide legal counsel throughout New England, New York, Washington, DC, Texas, Colorado, Minnesota and outside of the US as well,” explained David Reiter of member firm Phillips & Reiter. Reiter, whose firm took the lead in starting GCSA, continued, “Firms providing on-demand general counsel services are forming and growing all over the country; it’s a model whose time has come, as business clients increasingly demand sophisticated expertise together with high value from their legal services providers. As these firms are increasingly becoming a regular part of the legal landscape, it occurred to us that we have some unique attributes and common challenges that are not necessarily being addressed by existing bar associations and trade groups, so we decided to form a group focused on this unique segment of the legal services market.”

Reiter went on to add that the group is openly looking to add other like-minded firms to the organization, hopefully representing a growing diversity of geographical distribution. “We know there are organizations offering on-demand general counsel services on the West Coast and in the Southeast and in cities like Chicago and Seattle – we look forward to growing our alliance so we can get the benefit of a broader base of experience and knowledge sharing.”

GCSA describes itself as serving the needs of “innovative law firms that utilize the outsourced general counsel model” which it further defines as firms dedicated to exclusively deploying attorneys with senior-level in-house counsel experience, while leveraging low overhead business structures that permit high level expertise to be available at much lower cost than traditional law firms typically charge. GCSA is careful, however, to distinguish its member organizations from “temp agency, commodity legal services providers.” Bill Stone, from member firm Outside GC, elaborated, “Innovation in the legal marketplace today includes many alternative models, including outsourcing low-level or volume work to temp groups, offshoring certain work to India and other lower-cost markets, as well as firms addressing the desire for alternative billing arrangements. But what distinguishes GCSA member firms is the focus on very senior legal talent with in-house general counsel experience at attractive rates, allowing smaller companies to rely on our services in lieu of hiring a full-time GC, or to supplement in-house legal departments with very seasoned and efficient resources.”

Firms interested in learning more about GCSA are encouraged to visit the GCSA website, at or to contact David Reiter of member firm Phillips & Reiter PLLC, dreiter(at)outsourcegc(dot)com.

About The General Counsel Ltd

Based in St. Paul, Minnesota, The General Counsel Ltd unites the flexibility of outside legal counsel with the convenience of a dedicated corporate law department. More information is available on the web at

About Outside GC LLC

Founded in 2002, Outside GC provides senior in-house legal counsel on an on-demand basis to emerging and large companies alike, at exceptionally competitive rates. Outside GC has over 25 attorneys in Massachusetts, Connecticut, DC, New York and Colorado. Outside GC’s sister firm, Patent GC, provides on-demand patent and trademark law services through a partner-only team of former in-house IP lawyers. For more information, please visit or contact Outside GC at (617) 737-5000.

About Phillips & Reiter PLLC

With counsel in the Texas cities of Austin, Dallas, Ft. Worth and Houston, Phillips & Reiter is comprised of experienced business attorneys who provide top-quality legal services in most areas of business law to mid-market and emerging companies as well as tailored legal services to large corporations. For more information, please visit

About VistaLaw International LLC

VistaLaw International is a global team of former in-house attorneys with broad experience in providing legal support and advice to international companies. The firm offers outstanding legal skills and creative, flexible pricing structures. VistaLaw’s attorneys practice in Washington, DC, Paris, Madrid, London and Singapore. For more information, visit

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Bill Stone
Visit website