Destination Lighting Announces Its Redesigned Ecommerce Site

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Destination Lighting redesigned its web site to offer customers a better online shopping experience

Destination Lighting
Our customers deserve the best sorting and filtering in the business and that is what this new site delivers.

Destination Lighting is proud to announce the launch of its redesigned website,, created by its in-house ecommerce team. The site reflects the company’s increased focus to have a user-centric and search engine friendly site for relevant results and better conversions.

The site’s new layout and easy navigation showcase a better constructed taxonomy that allows customers to find relevant products easily and in different ways. The top-level navigation allows customers to shop for products through well-defined and grouped categories, brands, styles, and rooms. At each specific category level, the narrow results give customers more choices to browse products not just by type and price, but also by finish, material, shade color, shade shape, dimension, bulb type, and special features such as energy-efficient, ADA-compliant, and more. These changes came about by combining the many years of lighting experience by the staff at Destination Lighting along with the best development and SEO team available
Many features are enhanced in product-detailed page and checkout process, as well as in Sign In and Wish List. This helps customers manage their products and accounts, and share their selections with family members and friends to make final decisions. Larger and crisper product images give customers a more accurate shopping experience.

The redesign has followed search engine optimization principles by using search engine friendly structures and codes, such as CSS and jQuery, across all levels of page templates. The refined search box feature offers suggestions and comprehensive and relevant search results to customers.

Destination Lighting is confident that the new site will create a whole new level of online shopping experience for its customers, and that their satisfaction will keep them coming back.

About Destination Lighting
Destination Lighting, established in 2005, is the online store of Seattle Lighting, Globe Lighting, and Builders Lighting. It offers indoor and outdoor lighting fixtures, including ceiling lights, wall lights, table and desk lamps, ceiling fans, as well as hardware, and home decor products, to homeowners and contractors. Destination Lighting offers many exclusive items not found anywhere else, and free shipping on orders over $50. For more information, visit You can also follow Destination Lighting on its Facebook at

Media Contact
Annie Deng, Destination Lighting


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