“There are good beatmakers but there are GREAT producers and there’s a difference between the two.” --Lenny Santiago, VP of A&R, Def Jam
Los Angeles, CA (PRWEB) July 13, 2011
The 2011 Dynamic Producer Conference, held in Los Angeles on August 26 – 28, marks the tenth annual convening of some of music’s most influential executives along with the hottest up & coming producers and musicians from across the world. This three day event, created to help educate and provide opportunities for aspiring music producers, will host an array of sessions to assist aspiring producers navigate through the ever changing and selective music industry. From discussions on music publishing, copyrights, digital rights and downloads, to drum workshops, this years’ conference theme - "This Is My Drum Beat," is sure to inspire producers to march to the beat of their own drum.
Past DP conferences have featured appearances by Kanye West, DJ Premier, DJ Khalil, Teddy Riley, NO I.D., Trey Songz, John Legend, Brian Michael Cox and more. This year’s conference boasts participation from A&R executives at EMI Music Publishing and Universal Music Publishing Group, Executive VP or Rondor Music - Kevin Hall, producer Rob Knox (T.I, Rihanna, Ciara), songwriting duo Kacino (Trey Songz, Pleasure P, Tank), singer/songwriter Lonny Bereal (Chris Brown, Kelly Rowland, Tank), producer Craig Brockman (Missy Elliot, Tweet, Beyonce), musician Charlie Bereal (Aaliyah, Cee-Lo, Tank) and seasoned music executive Kenny Bereal among others. Event sponsors include SESAC, P5 Audio, Kevin Nottingham, Hip Hop Canada, Hip Hop Wired, Urban Magazine, Nodfactor, Amalgamation Magazine, Modern Beats, DJBooth, Tha Loops and Black Opx Media Marketing. This year’s conference will also mark the introduction of Dynamic Producers’ (DP) new mantra to help producers: “Make Better Music, Learn The Business and Advance Their Careers.
“Dynamic Producer is blessed to have been as productive and successful as we have been for the past decade,” said Founder/CEO Felisha Booker. “We owe a lot of our success to all of the aspiring producers who have supported our events and online resources over the years. In addition to continuing our efforts to educate those supporters as thanks, we have decided to launch an ‘Industry Insider Interview Series’ featuring one-on-one interviews with some of today’s most respected music industry professionals.”
The first episode of the video series, which can be viewed on the Dynamic Producer web site, features Lenny Santiago, VP of A&R, Def Jam, delivering a very candid perspective on topics such as A&R, industry scams, producers vs. beatmakers, songwriters and much more. In addition, the interview captures his reaction as music from up & coming producers is played for feedback & critique.
"We're in a day and age where everyone is "connected" and everyone else is an "expert," so many times, producers don't know who or what to trust. We did this interview to give producers real insight from someone who's extremely respected and has been in the field long enough to have a well rounded viewpoint,” states Felisha Booker, Founder/CEO, Dynamic Producer.
Select Quotes from “Industry Insider Series” featuring Lenny Santiago:
“A&R is one of the hardest departments to get into…There is no class. There is no school…You can’t go to school (to develop) a good ear”
“For a producer, I personally just think you get more out of having your own artist, producing him (or her) and breaking him or her.”
“I don’t think any A&R should ever take money for a meeting because that’s what they get paid for.”
“There are good beatmakers but there are GREAT producers and there’s a difference between the two.”
To view DP’s “Industry Insider Series” featuring Lenny Santiago or for event itinerary and more information about The 10th Annual Dynamic Producer Conference please visit http://www.dynamicproducer.com.
About Dynamic Producer
Dynamic Producer began as the industry’s first music producers’ conference in 2002. Soon thereafter, Dynamic Producer grew to become an online resource & professional organization catering to producers who want to make better music, learn the business and advance their careers. The Annual Dynamic Producer Music Conference is the longest running event of its kind, bridging the gap to the music industry at large. For members throughout the world, Dynamic Producer provides music business guides, music feedback, submission opportunities, networking, events and much more. In 2009, Dynamic Producer created a music licensing division and production library to provide residual income possibilities for the organization and members alike. The licensing division has been very successful, securing deals and placements with clients such as MTV Networks, Fox Sports Network, CBS, FirstCom Music, CW Network and many more. In 2011, Dynamic Producer will celebrate its 10th anniversary and continues to champion the plight of music producers seeking to create a sustainable career through music.
Faheem Smith, Partnerships Director
For General Inquiries & Speaking Opportunities