Street Fight Announces Hyperlocal Industry Summit -- Will Bring Together Top Local Online Thinkers in Media, Advertising and Technology

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Hundreds of top hyperlocal industry executives individuals will come together in New York City on October 25th and 26th to help shape the future of digital business models focused on the $150 billion local ad market.

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Clearly this is a very vibrant industry that's at an inflection point. We're hoping this conference will be a great venue for sharing gathered wisdom about what works and what doesn't."
--David Hirschman, co-founder & editor in chief

Street Fight, the hyperlocal industry publication and information business, has announced the launch of its first annual conference, which will bring together the top minds in hyperlocal content, location-based services, and locally targeted daily deals. The Street Fight Summit 2011 will assemble thought leaders to exchange ideas, to make contacts and to help define the parameters of sustainable local online business models. The conference will be held in New York City on October 25th and 26th.

“Since we launched the Street Fight Web site on April 13, we have been hearing from the industry that businesses need ways to connect with one another,” said Laura Rich, CEO of Hyperlocal Industries, which operates the Street Fight website and related businesses. “We are excited to debut our first conference, which will break with staid conference formats to reflect an industry that is finding new and innovative ways to capture the $150 billion local ad market.”

Street Fight Summit 2011 will feature speakers from key hyperlocal companies such as AOL’s Patch, Topix, Gilt City, Zaarly, Fwix and many others. The event will also feature local merchants sharing key insights about their experiences with hyperlocal marketing strategies, as well as consumer perspectives about various types of local online marketing. The two day event will be punctuated by “street fights” — short, highly structured, dynamic events that pit one strategy or business model against another, with the aim of determining best practices and "winning" strategies for securing local online advertising.

“Clearly this is a very vibrant industry that's at an inflection point,” said David Hirschman, editor in chief of Street Fight and co-founder of Hyperlocal Industries. "Companies large and small are getting closer and closer to figuring out how to unlock this huge advertising market, and we're hoping that our conference will be a great venue for people to share gathered wisdom about what works and what doesn't."

Tickets are on sale now at an early bird price of $299 until July 31. Full price tickets are $599, but will be available for $499 until October 1 after the early bird period.

For more information about the event, click here.

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David Hirschman

Laura Rich