Los Angeles, CA (PRWEB) July 14, 2011
Recognizing Internet and Mobile Video are the fastest growing media and advertising channels, CEO and Founder Jennifer Kelton announces the launch of a new transmedia company, Green Knights Entertainment, built to create conversations around bad online dates. With women launching startups at nearly three times the national average in the US, Kelton is a visionary entrepreneur who is gearing up for this business wave. Based on this female startup trend, the Bureau of Labor Statistics predicts more than half of the new small business jobs created by 2018 will be from women-owned firms.
Based on a track record of building consumer entertainment and fashion brands, Green Knights Entertainment is the next step for Jennifer Kelton’s startups. Through community sharing and cross-platform entertainment content, the big picture goal is to have the healing power of laughter change the way the 96 million singles in the US support each other both online and offline.
Kelton explains the focus of this new entertainment company, “We’re creating total engagement experiences with storytelling.” Green Knights Entertainment’s transmedia family includes established entertainment brands with shows and products that include:
1. BadOnlineDates.com – a web entertainment property with a 3-year history.
2. Bad Dates iPhone/iPad app – a virtual bad date wingman app to provide instant support.
3. Bad Date TV – a 2-year webisode series with “Bad Date Ben” and “Bad Date Betty.”
4. Dating in Disguise – the new Dating Game meets Let’s Make a Deal in this TV Show.
An early leader in online video content, Kelton created Bad Date TV, featuring bad date characters such as "Bad Date Ben" and "Bad Date Betty." The 2-year old webisode series provides hilarious and inspiring lessons to help instill better etiquette and dating skills among too many singles who seem to have forgotten (or never learned) them. Kelton shares, “People want to be entertained, vent, commiserate and even compete about bad date experiences.”
Online dating is now mainstream, and bigger than porn with $1.05 B in annual revenues and 40 million users. 90% of internet daters lie in their profile, which creates a support market for bad online dates. With more than 30 years dating experience, Jennifer's goal is to help people connect with others for advice, support and comic relief in the world of online dating through communities and the Bad Dates iPhone/IPad App. Connecting singles with others who share their values helps people learn from each other's dating disasters and turn negative experiences into positive ones.
Looking forward at technology trends, Kelton is seizing the mobile video opportunity by launching Green Knights Entertainment. As US Smartphones grow from 73.3 million in 2011 to a projected 109 million in 2015, there will be an even great need for singles to connect via mobile (source: eMarketer, Dec 2010.) Tablets and Touch Notebooks are also forecasted to rise significantly, creating an even greater opportunity for Green Knights Entertainment to engage with mobile video consumers.
About Green Knights Entertainment CEO/Founder, Jennifer Kelton
Jennifer Kelton is a visionary entrepreneur, producer, director, author, social media innovator and dating advisor, who has been investigating the game of love for 30 years. Kelton is Founder and CEO of Green Knights Entertainment, BadOnlineDates.com LLC, creator of Bad Date TV and a new Internet Dating Game Show called Dating in Disguise, and Author of Don't Use My Sweater Like a Towel, a candid dating guide. Her work and book have been featured on CNN Living, The Washington Post, iPad News Tracker, TIME Travel, Seattle Weekly, ABC KGTV San Diego, KTVU FOX Oakland, Mashable and many other media. Fans can laugh and find dating advice on the Bad Online Dates Facebook Fan page http://facebook.com/badonlinedates, blogs: Blog.BadOnlineDates.com, http://www.DailyDatingAdvice.com and http://www.NerdGirlsAGoGo.com; and websites http://www.BadOnlineDates.com, http://www.BadDateTV.com and Bad Dates App http://www.badonlinedates.com/baddatesapp
Liz H Kelly
Sunrise Road Media