Persil Cleaner Planet Plan Aims To Reduce Greenhouse Gases

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New Zealand’s #1 laundry detergent launches plan to halve the environmental impact of doing laundry

Persil has announced a commitment to achieve a 50% reduction in greenhouse gases across the entire lifecycle of Persil products by 2020. The goal is part of Persil’s Cleaner Planet Plan, which is working towards reducing the environmental impact of its laundry products from raw materials sourcing through to consumer use and disposal.

The Cleaner Planet Plan is being fronted by well-known Kiwi mum Greer Robson-Kirk, who is encouraging New Zealanders to make some small changes in the laundry to create big change.

Robson-Kirk says, “It’s been interesting for me to learn that New Zealanders do around 390 million loads of laundry every year. That’s 390 million opportunities to take small steps at home to save water, energy and packaging that can mean a big difference for the planet. ”

One of the biggest steps in the Cleaner Planet Plan is Persil’s recent removal of phosphate from its New Zealand manufactured washing powders - significantly reducing greenhouse gases associated with ingredient sourcing. The removal of phosphate began in 2008 across the Persil liquids range, with the brand’s washing powders now phosphate-free.

According to Sebastian Lazell, Chairman of Unilever Australia and New Zealand, “The removal of phosphate from Persil equates to an approximate 32% reduction in the carbon footprint of the product.

“New Zealanders are at the forefront of many sustainable practices and we recognise the opportunity to help Kiwis continue to make small sustainable steps. For instance if all New Zealand households used new Persil washing powder, it would save 14,400 tonnes of CO2 emissions per year – the equivalent of taking 5,647 cars off the road – compared to using a phosphate product,” says Lazell.

The Persil range now carries the Cleaner Planet Plan logo on-pack, so consumers know they are purchasing a product with no phosphate.

In addition to removing phosphates, all Unilever laundry powders are locally produced in Petone and with New Zealand’s widespread use of hydro-electric power combined with minimal transportation required, just manufacturing in New Zealand alone helps Persil minimize the environmental footprint of its laundry detergents.

Persil’s introduction of Small & Mighty in 2009 - a three times concentrated liquid and two times concentrated washing powder - has also led to a reduction in packaging, which means more packs in each truckload for delivery. In fact, in its first year Persil Small & Mighty took 130 trucks off the road, which is fantastic for improving road safety and reducing CO2 emissions.

“As a busy mum I know that the key when you’re doing your laundry is results! The great thing for me is knowing I can make some small changes like doing full loads on the short cycle, without compromising on wash performance. Persil gets my family’s clothes clean, while treading lighter on the planet,” says Robson-Kirk.

Every small step you take in the laundry can make a big difference when it comes to reducing greenhouse gases. Visit for more tips on how to reduce CO2 emissions and information about Persil’s Cleaner Planet Plan.


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Jenna Drinkwater
Spark PR
+649 638 1271
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