One of Canada’s Largest Privately Held John Deere Dealership Chooses IRON Solutions’ Enterprise xSellerator™ to Fuel its Growth

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JayDee AgTech Will Be Integrating Enterprise xSellerator Across All Nine Locations to Optimize Business Performance

“We’ve trusted our business with IRON Solutions for over a decade and we expect the investment in Enterprise xSellerator will keep us in the leading position for years to come.”

John Deere Agricultural equipment dealership, JayDee AgTech has contracted with IRON Solutions, Inc. to implement Enterprise xSellerator™, the online customer and equipment lifecycle management service, throughout its nine locations across western Canada.

Enterprise xSellerator is tailored exclusively for John Deere dealers and powers enterprise business processes like customer segmentation, account management, direct marketing and sales profitability benchmarking to drive financial results. xSellerator easily connects with existing dealer management systems and John Deere tools, including JDIS and JDAIM. IRON’s cloud-based, on-demand services are built on NetSuite’s world-class platform which recently was awarded the prestigious Software & Information Industry Association’s (SIIA) CRM of the year award (2010).

“John Deere dealerships are expanding and need to evolve their business processes and information management capacity to achieve the scale they desire,” explained Darwin Melnyk, IRON Solutions CEO. “Enterprise xSellerator enables dealers to consolidate, analyze and act upon business, customer, and equipment information to fuel growth and profitability. IRON’s services are designed to scale with growing enterprises like JayDee AgTech, empowering them to earn or save millions of incremental dollars each year.”

Duane Smith, JayDee AgTech’s Dealer Principal agrees, “We have been looking for a comprehensive, flexible system that would enable communication across our nine locations, plus eliminate redundant efforts across multiple systems. More importantly, we needed a more effective way to drive, manage and measure performance.” adds Smith. “We are looking forward to a single real-time dashboard view of our enterprise that empowers us to apply company resources and respond to market trends ahead of our financial statements.”

“Consolidating various databases into a single system is going to save us time and money we’d rather be spending in the field, with our customers,” Smith continues. “We’ve trusted our business with IRON Solutions for over a decade and we expect the investment in Enterprise xSellerator will keep us in the leading position for years to come.”

About JayDee AgTech
JayDee AgTech is a full-line John Deere agricultural equipment dealer in Saskatchewan, providing sales, parts, and service on a wide range of agricultural equipment and related products.

JayDee is one of the largest privately owned John Deere dealers in Canada, serving the southwest, west central and northeast portion of the province. With its' corporate office located in Swift Current, JayDee also has eight branch offices located in Maple Creek, Kyle, Leader, Kindersley, Unity, North Battleford, Humboldt, and Kelvington. This large service area provides JayDee with the opportunity to provide exceptional customer service through a broad inventory offering as well as product support. JayDee carries an outstanding selection of new agricultural equipment from several prominent manufacturers such as John Deere, Honey Bee, Brandt, Seedhawk, Shelbourne, and more. In addition to agricultural products, JayDee carries Bobcat skid-steer loaders plus Trailtech flat deck trailers, enclosed cargo, and livestock trailers. JayDee's extensive product offering, parts support and staff knowledge have allowed it to grow to the 34th largest business in Saskatchewan.

About IRON Solutions, Inc.
IRON Solutions, Inc.,, is the leading source of used and new equipment information and customer and equipment lifecycle management services for the agricultural, industrial and outdoor power equipment industries.
IRON Solutions publishes the Official Guide for farm equipment, the Outdoor Power Equipment Official Guide and the IRON Search Buyers Guide for Farm Equipment. IRON Solutions’ IRON World™ services include IRON GUIDES®, IRON HQ®, Enterprise xSellerator™, IRON BUYER-NET™, IRON BUILDER®, IRON IGNITER™, IRON Cloud™, and IRON SEARCH®.

The company’s equipment marketing web sites, and, provide a global digital marketplace for buyers and sellers of used equipment as well as a targeted audience for agricultural, construction and heartland advertisers. IRON also provides Used Express / JD Max services and power John Deere’s eValuator system, used exclusively by John Deere dealers across North America. Since 1947, IRON Solutions has been the industry leader in Equipment Market Intelligence™ providing services to leading financial, government, OEM and dealer organizations including, Deere & Company, Case IH, New Holland, AGCO, Kubota, Agricredit Acceptance, CNH Capital and USDA.


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Katherine Michael
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