We made the Schema Creator because the new schema.org microdata standards can be a bit confusing. As in totally confusing.
Nashville, TN (PRWEB) July 14, 2011
Schemas, a.k.a. the standard HTML5 markup vocabulary shared by Google, Yahoo! and Bing, makes microdata easy for machines to read—but they're not the simplest things for humans to create.
Unless they're using the new, free Schema Creator.
The free Schema Creator transforms plain-language data into code snippets that you can preview, copy and use on any website. This helps web designers and search engine optimizers (SEOs) write HTML code that will be more visible to search engines.
"We made the Schema Creator because the new schema.org microdata standards can be a bit confusing. As in totally confusing," said Jon Henshaw, co-founder and director of product innovation for Raven Internet Marketing Tools, which developed the free Schema Creator. "Our hope is that this free tool will help speed up the adoption rate for microdata, as well as improve the search engine rankings and traffic for those that use it."
How does it work? The free Schema Creator takes the most common schemas from the industry-standard schema.org—including Person, Event, Organization, Movie, Book and Review—and provides the most common data fields for each. All a web designer or SEO has to do is complete the relevant data fields and the Schema Creator creates the corresponding markup code.
"It's one thing to know that structured data is important to incorporate, something entirely different to implement," said Pat Strader, founder of Digital Relativity and early tester of the free Schema Creator. "The team at Raven has created an easy to use tool that can get you up and running fast, and ensure that you keep your code (and your rankings) ahead of the competition. Simply plug in your information, copy and paste."
To use the free Schema Creator, go to http://schema-creator.org.
To learn more about why the Schema Creator was developed and how it works, go to http://raventools.com/blog/free-schema-creator/.
To learn more about Raven Internet Marketing Tools, go to http://raventools.com.
About Raven Internet Marketing Tools
Raven Internet Marketing Tools online software helps customers quickly research, manage, monitor and reports on SEO, social media, email and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the platform choice of thousands of online marketers worldwide. Raven Internet Marketing Tools, a privately held Nashville-based company, was founded in 2007.