San Jose, CA (PRWEB) July 14, 2011
Liveclicker, Inc. (http://www.liveclicker.com), the leading provider of video commerce solutions for the web's top brands, today announced Forrester Research cited its video commerce platform in its latest research report, “Using Online Video to Drive Clicks and Conversion.” The report, authored by Principal Analyst Martin Gill, provided new insight into the value of video commerce platforms for evolving video programs in retail.
"Dedicated video commerce platforms… provide the most sophisticated option for retailers, providing not only a hosting and play-out platform that can integrate deeply into their transactional website, but also automatic syndication to other destination sites such as YouTube and Facebook,” noted Principal Analyst Martin Gill. “The key differentiator… is the high degree of analytics [Liveclicker] can deliver. Data such as dropoff rates, A/B testing on video thumbnails, played versus completed, etc., are vital metrics for tuning a video campaign.”
Forrester noted the importance of video commerce platforms for retailers seeking to drive revenue. “As a video strategy moves into driving direct sales, the analytics offered by video platform providers such as… Liveclicker become invaluable for tuning campaigns,” Gill said. “Liveclicker regularly sees around 4% uplift in product sales where products are supported by video, even if customers do not watch the clips. This increases to 20% for completely watched videos.”
"Liveclicker is proud to be recognized by Forrester Research,” said Justin Foster, Liveclicker’s Co-Founder and VP of Market Development. "It is a testament to our accelerated growth in the market and commitment to providing retailers with the most innovative technology to maximize the ROI of video.”
Liveclicker is a technology startup focused on enabling advanced video commerce applications. In partnership with leading platform providers and e-commerce sites, Liveclicker is building a comprehensive solution for enabling, managing and profiting from video commerce across online marketing channels. For more information, please visit http://www.liveclicker.com.
About Forrester Research
Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 28 years, Forrester has been making IT, marketing, and technology industry leaders successful every day.