Mobile Game Development: Zipline Games and Tapjoy Partner on Game Revenue

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The Tapjoy Network Integrated into Moai Game Development Platform

With its rapid development of modern, service-backed mobile games and an open environment that puts game developers first, Zipline Games’ Moai platform is a positive force for the industry, Mihir Shah, CEO of Tapjoy

Zipline Games today announced a new partnership with Tapjoy, a leading independent mobile applications network, and the addition of Tapjoy’s in-app advertising and monetization services into its Moai game development platform. Billed as the mobile platform for pro game developers, the Moai platform differentiates itself through its cloud based game services and rapid development of iOS and Android titles, all built in the industry standard Lua scripting language. Tapjoy’s marketplace, featured app, banner ad and other ad products are now all available through the Moai platform. Moai game developers can easily create Tapjoy accounts and use Tapjoy revenue services in their iOS and Android games with a few lines of Lua.

“Tapjoy rocks. Nearly all top-grossing mobile game titles use it, so Tapjoy was an obvious first partnership for our Moai platform,” said Todd Hooper, CEO of Zipline Games. “With Tapjoy integration, developers using Moai will have higher revenue, which translates to more successful games, more successful mobile game studios and ultimately a higher quality play experience for consumers.”

“With its rapid development of modern, service-backed mobile games and an open environment that puts game developers first, Zipline Games’ Moai platform is a positive force for the industry, and Tapjoy is thrilled to support Moai developers in building revenue and distribution while enhancing their player experience,” added Mihir Shah, CEO of Tapjoy.

Moai offers mobile game developers a scalable cloud platform for game services, downloadable content and persistent data storage. Moai includes a no-compromise, open-source SDK for developing iOS and Android games in Lua. Developers interested in Moai are encouraged to create a beta account today at http://www.GetMoai.com.

About Zipline Games
Zipline Games is a Seattle-based mobile games company and the creator of the Moai game development platform. Zipline was founded by game industry veterans experienced with the challenges of mobile games development and with the vision of making development faster and easier so developers can focus on creating innovative games with great gameplay. Zipline’s investors include Founders Co-Op, Benaroya Capital and Groundspeak.

About Tapjoy, Inc.

Tapjoy is the success engine for mobile application distribution, engagement and revenue. The company’s turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded payment method. The Tapjoy network spans over 9,000 applications and 200 million global consumers on iOS, Android and emerging mobile platforms, delivering more than 1.5 million advertising completions per day to applications developers and advertisers. Tapjoy is backed by top-tier investors including JP Morgan, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, London and Tokyo.

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Susan Lusty
SLM Partners
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