Different marketing approaches are at the heart of good link building
London (PRWEB) July 14, 2011
“The vision is to provide our customers with link prospects as quickly as possible,” said Ken McGaffin, CMO at Wordtracker, “that means that SEOs can get on with the job of getting links, rather than wasting time wading through spreadsheets of research”.
The campaign building process on Link Builder happens behind the scenes and is triggered simply by entering a keyword. The keyword is used to search Google and the results URLs are used as sources. The tool combines all the links to the sources into one big bucket, categorizes and presents them into neatly organized strategies.
“Different marketing approaches are at the heart of good link building,” continued McGaffin, “you wouldn’t dream of approaching a blog in the same way as you’d approach a directory: and you’d never dream of approaching an academic site in the same way you’d approach a shopping site.”
Other new features include:
- Improved gathering of 'contact' and 'about us' details for link prospects
- Reports showing growth in linking domains over time and a ‘spider-profile’ showing where your strengths and weaknesses lie
- Weekly updates that automatically provide you with fresh prospects every week.
Wordtracker’s Link Builder Tool has a free 7-day trial at http://www.wordtracker.com/linkbuilder
For further information please contact:
Ken McGaffin, Chief Marketing Officer, Wordtracker.com
Cell: 0044 (0) 7872 695174