Winners Announced for Lollapalooza’s HackLolla Challenge, An Open Data Application Challenge for Developers and Music Fans

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Grand Prize and Popular Choice Apps Help Fans Plan What Shows to See and Relive Lollapalooza after the Festival, To Be Available For Lollapalooza Attendees

HackLolla brought together music lovers and developers around the country in a combined effort to enhance the 2011 Lollapalooza experience

Lollapalooza, one of world’s biggest international music festivals, today announced the grand prize and popular choice winners of the HackLolla challenge, an open data application challenge that invited developers to build web and mobile apps using Lollapalooza’s recently opened API.

The Grand Prize winner, Veokami for Lollapalooza, was developed by serial entrepreneur Brett Welch and his team Chris Hartley and Matt Read. Development started on May 6, 2011 at Music Hack Day in San Francisco.

The winning app helps fans relive their favorite Lollapalooza performances by collecting and chronologically organizing fan-sourced YouTube videos. The app offers fans more than one perspective through multiple camera angles and the ability to tag friends and comment on specific “moments” during video clips. Veokami for Lollapalooza is still in private beta and it will be launching in time for use at Lollapalooza in August.

“We were really excited by the variety in the HackLolla entries, and especially by the creativity and utility of the Grand Prize winning app,” said Michael Feferman, Digital Director at C3 Presents, the producers of Lollapalooza. “Veokami for Lollapalooza is unlike anything we’ve seen before, and we think it will significantly improve the post-festival experience for our fans.”

The HackLolla Popular Choice winner, as voted for by fans, is Who’s Now Who’s Next- Lollapalooza 2011 Edition, an app developed by a team headquartered in Chicago that has attended 11 Lollapaloozas collectively.

The app, currently available in the Android Market, helps festival-goers categorize and plan out what upcoming Lollapalooza acts they wish to experience. It operates as a completely native app and once downloaded can function fully without Internet access.

HackLolla was powered by ChallengePost, a public platform that enables social problem solving. During the challenge submission period developers created 19 distinct mobile and web applications that help fans to get the most from their Lollapalooza experience before, during and after the Festival.

“HackLolla brought together music lovers and developers around the country in a combined effort to enhance the 2011 Lollapalooza experience,” said ChallengePost CEO, Brandon Kessler. “It’s a powerful example of how open data and developer innovation can benefit both a brand and its many stakeholders.”

Lollapalooza will open its gates on August 5-7, 2011 in the heart of Chicago at Grant Park. This year -- the festival’s 20th anniversary -- is led by Eminem, Foo Fighters, Coldplay, Muse, My Morning Jacket, deadmau5, A Perfect Circle, Cee Lo Green, Damian “Jr. Gong” Marley & Nas, The Cars and Ween.

Tickets and show information are available at lollapalooza.com

About Challenge Post
http://www.challengepost.com

ChallengePost is a platform that enables government agencies, corporations, non-profits, and individuals to challenge the public to solve problems. Any citizen can solve a challenge, register their support for a challenge, spread the word to their friends and/or write congratulatory notes to the winners.

ChallengePost was founded in 2008 by Brandon Kessler, is privately funded, and is headquartered in New York City.

About Perry Farrell

Perry Farrell is one of the most influential and original musical figures in recent history. Dubbed as the "Godfather of Alternative Rock," Farrell fronts Jane's Addiction which formed in 1985. Creating a new genre and musical movement, Farrell and Jane's Addiction changed the music scene and paved the way for bands such as Nirvana, Pearl Jam, Alice in Chains, and STP. In 1993, Perry created Porno for Pyros, a daring evolution to his diversity and growth. As well as being a groundbreaking musician, he is the creator and founder of Lollapalooza.

Launched in 1991, SPIN magazine listed Lollapalooza as the #1 tour that changed the world. Known for its musical diversity, Lollapalooza was instrumental in exposing alternative music formats to the masses and establishing a sense of commonality across a fragmented demographic.

The first of its kind, Lollapalooza quickly established itself as a lifestyle festival, pushing the envelope and exposing concert goers to a subculture of 'alternative' living and art, and provided a platform for numerous environmental and human-rights causes as well. As a constant creative force, Farrell continues to push his own artistic horizon as a music producer, electronic music performer and visual artist, as well as a rock icon.

William Morris Endeavor Entertainment
http://www.wmeentertainment.com

Lollapalooza Partner William Morris Endeavor Entertainment (WME) represents elite artists from all facets of the entertainment industry, including motion pictures, television, music, theatre, publishing, and physical production. WME also advises some of the world’s most recognized consumer brands to create entertainment based marketing solutions.
Parkways Foundation- http://www.parkways.org

Parkways Foundation invests in Chicago’s parks to enrich communities through historic preservation, environmental initiatives, capital projects and youth/family programs. Parkways is an independent, non-profit organization dedicated to working with the Chicago Park District in a true public/private partnership. Lollapalooza has raised more than $7 million for Parkways Foundation. These funds have enabled Parkways to directly impact Chicago’s parks and neighborhoods through the Inferno Mobile Recording Studio, a program providing you the opportunity to write and record original poetry and music; a community garden grant program; a signature playground in Washington Park that is accessible to children of all abilities; a new state of the art soccer field in McKinley Park; and the Buckingham Fountain Restoration project.

About C3 Presents:
http://www.c3presents.com

C3 Presents creates, books, markets and produces live experiences, concerts, events, and just about anything that makes people stand up and cheer. C3 produces the Austin City Limits Music Festival and Lollapalooza in Chicago. Along with these multi-day, multi-stage festivals, C3 books and promotes more than 1,000 concerts in arenas, theaters, casinos, and clubs across the US. In addition to event creation and booking, C3 manages the careers of select artists.

About DoStuff Media:
http://www.dostuffmedia.com

DoStuff Media helps people help people find “What To Do”. The DoStuff Local Platform powers the market-leading online event guides in 5 cities including Austin, Chicago and Houston.

The DoStuff Festival Platform powers the artist discovery, lineup and scheduling portions of some of the largest music festivals in the world including Lollapalooza, Austin City Limits Music Festival, and New Orleans Jazz Festival.

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