"The New Rules of Green Marketing" Named Top 40 Sustainability Book

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Jacquelyn Ottman's book, "New Rules of Green Marketing" named Top 40 Sustainability Book

"The New Rules of Green Marketing" was named one of the Top 40 Sustainability Books of 2010 by the Cambridge University (UK) Program for Sustainability Leadership (CPSL) (http://www.cpsl.cam.ac.uk/). CPSL draws on the world-leading research and networks of Cambridge University to help business leaders address critical global challenges. "The New Rules of Green Marketing" shares a place on this list with entries from Al Gore, Muhammad Yunus, the Prince of Wales, and other leading sustainability thinkers (See entire list below).

The only marketing book to make the list, "The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding" is the fourth book on the subject written by Jacquelyn Ottman, a green marketing pioneer and expert adviser to Fortune 500 companies and U.S. Government labels including Energy Star and the new USDA Certified Biobased. Distilling 20-plus years of advice and expertise, the book spotlights practical strategies for marketers looking to capitalize upon opportunities in the now mainstream $290 billion industry for greener consumer goods.

40% Discount Available
"The New Rules of Green Marketing" was published in November 2010 by Greenleaf Publishing (UK) and introduced into the United States in February 2011 by co-publisher Berrett-Koehler. To mark the Top 40 achievement, both publishers are offering a 40% discount on the book through August 31, 2011. To take advantage of the discount, simply link to the following websites:

United Kingdom and Other Countries:
http://www.greenleaf-publishing.com/productdetail.kmod?productid=3192 (code: ott9373)
Retail: £16.95 Now: £10.17

United States and Canada:
http://www.bkconnection.com/newrules40
Retail: $21.95 Now: $13.17

Amazon.com’s best-selling book on the topic, a free chapter and more information is available at the author’s website: http://www.greenmarketing.com/our-book/.

The Entire Top 40 List
1.     Accounting for Sustainability (Anthony Hopwood, Jeffrey Unerman & Jessica Frie
2.     Adaptation to Climate Change in Southern Africa (Steffen Bauer & Imme Scholz)
3.     A Blueprint for a Safer Planet (Nicholas Stern)
4.     Building Social Business (Muhammad Yunus)
5.     Cents and Sustainability (Michael H. Smith, Karlson ‘Charlie’ Hargroves & Cheryl Desh)
6.     The Climate Files (Fred Pearce)
7.     Corporate Community Involvement (Nick Lakin & Veronica Scheubel)
8.     CSR for HR (Cohen)
9.     CSR Strategies (Sri Urip)
10. Dynamic Sustainabilities (Melissa Leach, Ian Scoones & Andy Stirling)
11. The Economics of Climate Change in China (FAN Gang, Nicholas Stern, Ottmar Edenhofer, XU Shanda, Klas Eklund, Frank Ackerman, Lailai LI and Karl Hallding)
12. Factor Five (Ernst von Weizsacker, Karlson 'Charlie' Hargroves, Michael H. Smith, Cheryl Desha & Peter Stasinopoulos)
13. Freefall (Joseph E. Stiglitz)
14. Globalizing Responsibility (Clive Barnett, Paul Cloke, Nick Clarke & Alice Malpass)
15. Finders Keepers? (Terence Daintit)
16. Harmony (HRH The Prince of Wales, Tony Juniper and Ian Skelly)
17. How Bad Are Bananas? (Mike Berners-Lee)
18. Innovative CSR (Céline Louche, Samuel O. Idowu & Walter Leal Filho)
19. Integrated Sustainable Design of Buildings (Paul Appleby)
20. Nature and Culture (Sarah Pilgrim and Jules Prett)
21. The New Pioneers (Tania Ellis)
22. The New Rules of Green Marketing (Jacquelyn A. Ottman)
23. Next Generation Business Strategies for the Base of the Pyramid (Ted London & Stuart L. Hart)
24. Our Choice (Al Gore)
25. Peoplequake (Fred Pearce)
26. The Positive Deviant (Sara Parkin)
27. The Power of Sustainable Thinking (Bob Doppelt)
28. Prosperity Without Growth (Tim Jackson)
29. Requiem for a Species (Clive Hamilton)
30. Responsible Business (Manfred Pohl & Nick Tolhurst)
31. The Responsibility Revolution (Jeffrey Hollender & Bill Breen)
32. Smart Solutions to Climate Change (Bjorn Lomborg)
33. The Spirit Level (Richard Wilkinson and Kate Pickett)
34. Sustainability Education (Paula Jones, David Selby & Stephen Sterlin
35. Sustainability in Austerity (Philip Monaghan)
36. The Sustainable MBA (Giselle Weybrecht)
37. Tackling Wicked Problems (Valerie A. Brown, John A. Harris & Jacqueline Y. Russell)
38. Too Smart for Our Own Good (Craig Dilworth)
39. The Top 50 Sustainability Books (Wayne Visser & CPSL)
40. The World Guide to CSR (Wayne Visser & Nick Tolhurst)

More information on the list is available at:
http://www.cpsl.cam.ac.uk/Resources/State%20of%20Sustainability%20Leadership/Sustainability%20Bookshelf.aspx

Contact: Anelisa Lauri
Tel. 212-879-4160
Email: info(at)greenmarketing(dot)com

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