Easy2 Releases the First Mobile Product Selector as Retailers and Manufacturers Accelerate Shift To Mobile Merchandising

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Company Expects Rapid Adoption of its Industry-Leading Technology

Easy2 Technologies, a leading provider of interactive merchandising content and technology, has just released the first mobile product selector available to manufacturers and retailers. Product selectors are software tools that help shoppers find the right product based on their unique needs and preferences by asking a series of questions. As shoppers answer the questions the product selection is narrowed and only products that fit the shopper’s needs are shown.

“Easy2 has always been a leader in interactive merchandising content and technology, and the Mobile Product Selector is latest example of how we make the customer experience better, while helping our valued partners sell more product,” said George Koenig, Easy2’s vice president of Sales and Business Development. “Our clients have seen up to a 40% increase in conversions using our product selectors and the new Easy2 Mobile Product Selector will help manufacturers and retailers meet customer needs at home, on-the-go or in-store.”

As smartphones become the standard for mobile communication, savvy marketers are focusing their attention on this rapidly growing market, shifting their budgets to strategies that allow them to capture and measure the ever-expanding mobile audience. Manufacturers and retailers are investing more in their mobile strategy to reach consumers everywhere they shop, including online, in-store and on-the-go.

Industry statistics show that 81 percent of people regularly research their purchases online and 66 percent purchase products online. Online merchandising applications such as product demos and product selectors that increase page views and sales are no longer considered an online merchandising luxury – they are a must-have. Increasingly, consumers are using their mobile device to access this information to enhance their shopping experiences.

  •     55% of smartphone owners use their device while shopping1
  •     The most popular apps used in-store are scanner apps, with 44% of smartphone users scanning QR codes and MS Tags in-store to learn more about products and offers1
  •     33% of shoppers have used their smartphone to access a retailer website2
  •     While in a store, more than two-thirds of mobile shoppers (69%) used their phones to visit the store’s own website2
  •     48% of all U.S. consumers are using their mobile devices to research and browse products and services3

Mobile merchandising content is an essential part of a mobile strategy for manufacturers and retailers looking to mirror their customer’s mobile behavior. “With the market rapidly shifting toward mobile product research and shopping, smart companies are realizing that to remain competitive, they need to allocate marketing and merchandising resources to their mobile strategy,” said Jerry Spelic, Easy2’s Director of Marketing. “Much like the rapid growth of the Internet as a legitimate shopping channel in the 1990s, mobile is poised to be adopted even more rapidly. Consumers are accustomed to researching and buying products online, and doing so with their mobile devices, whether at home or in a store, is the logical ‘next step.’ Offering interactive tools such as the Mobile Product Selector that helps consumers find what they need and make an educated decision just makes good sense.”

For more information on the Easy2 Mobile Product Selector, please contact Easy2 at sales(at)easy2(dot)com, 216.812.3200 or 877.299.3366.

About Easy2 Technologies: Easy2 (http://www.easy2.com) connects manufacturers, retailers and consumers with engaging and educational merchandising content. Clients include leading consumer products manufacturers and online retailers such as Lowe's, Sears, Toys 'R Us, DeWALT, Britax, D-link and over 150 others.

SOURCES:

1 – “How Smartphones Are Changing the Retail Shopping Experience,” iModerate Research Technologies, March 2011

2 – “Explosion in Mobile Retail Provides Opportunity for Retailers,” Foresee, January 2011

3 – “Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers,” ATG, March 2011

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Jerry Spelic
Easy2 Technologies
(216) 812-4525
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