BIT Analytical Instruments to Launch New Corporate Identity

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BIT Analytical Instruments is preparing to launch its new Corporate Identity Branding Campaign at the 2011 AACC (American Association for Clinical Chemistry) annual conference held in Atlanta Georgia, July 24-28.

BIT Companies will officially launch its new corporate identity campaign at the 2011 American Association for Clinical Chemistry (AACC) annual conference in Atlanta, Georgia, July 24-28. The new brand promotion is a reflection of BIT’s significant growth in the industry, broadening global presence and advancements in areas of core competency.
In addition to re-designing the BIT logo and advertising message, the campaign includes a roll-out of a newly integrated series of corporate literature which will incorporate BIT Companies’ expanded capabilities, global facilities and advancing technologies & services. The corporate website has already begun to reflect increased global penetration with its newly translated versions of the website to both Japanese and Chinese languages. In addition, the company’s newest acquisition, BIT C2 Diagnostics which specializes in hematology, has been integrated into the site. Working in parallel with BIT’s strategic growth and plans to further expand its presence around the world, the fresh brand identity will mirror BIT Companies’ corporate progression.

For over 35 years BIT Companies ( have provided services in the field of contract development and manufacturing as well as after-sales service for customers in the fields of medical, diagnostics and biotechnology. As a part of the financially strong Messer Group, BIT Companies provide their systems solutions worldwide and in compliance with ISO 13485 and 9001 standards. As registered contract service providers to the FDA, BIT Companies meet the stringent regulations with regard to medical and medical technical products while simultaneously adhering to predefined design-to-cost and time-to-market targets.

BIT Companies include Source Scientific, LLC in Irvine, California, USA, BIT Analytical Instruments Ludlow, Massachusetts, USA, BIT Analytical Instruments GmbH in Schwalbach, Germany, BIT Technologies in Kunshan, China, BIT Japan Ltd. in Tokyo, and C2 Diagnostics in France.


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Brian Jarvis
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