Middletown, CT (PRWEB) July 15, 2011
Clarus Marketing Group, LLC, a leading marketing and Internet services company and parent company of FreeShipping.com, recently named Michael Iannucci as the new Senior Vice President of Business Development and Client Services. With over 18 years of sales and marketing experience in subscription services, Mr. Iannucci aims to grow revenue by adding strategic multi-channel retailers, bringing new channels and expand the current distribution through the existing client base.
“Retailers are all looking for ways to entice shoppers to buy more online and offering free shipping is a proven motivator,” said Mr. Iannucci. “Our unique program enables retailers to offer free shipping without the expense of doing so.”
Prior to joining Clarus Marketing Group in May 2011, Mr. Iannucci held the position of Vice President of Business Development and Client Services at the Synapse Group, a division of Time Inc. Previous places of employment include Memberworks, GE Capital and CUC International.
Tom Caporaso, CEO of Clarus Marketing Group, sees Iannucci as a pivotal addition to the company. “I am thrilled to have Mike join our team,” said Mr. Caporaso. “His experience with securing new client relationships as well as optimizing and expanding existing relationships is a valuable asset to the company as we look to expand into new marketing channels.”
Mr. Iannucci sees Clarus Marketing Group as an established company with great potential in the on-line industry. “I love the passion and energy that everyone has when they come to work every day,” he said regarding his new employer. “It truly is an exciting time to be part of the organization. I believe that Clarus is well positioned to have significant growth in the next 12 to 24 months.”
FreeShipping.com, a wholly-owned subsidiary of Clarus Marketing Group, was launched in 2002 as a members-only subscription service developed for avid online shoppers motivated by free shipping. Clarus is privately held and headquartered in Middletown, CT. Clarus Marketing Group provides innovative loyalty-based products which provide value to their membership base, merchant partners, and large client base. For more information about Clarus Marketing Group, please visit http://www.clarusmarketing.com.