“2011 Honomichl Top 50 Report” Recognizes The Pert Group Among Industry Leaders

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Growth of research-based consulting firm prompts listing in annual report of top market research firms

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The Pert Group, a global leader in research-based consulting that facilitates growth strategies for clients, is making its inaugural appearance in one of the industry’s leading reports: the “2011 Honomichl Top 50 Report,” published recently by Marketing News. This year’s report is the 38th annual business review prepared by Jack Honomichl, an industry authority and founder of Inside Research.

“The Pert Group’s focus on growth strategies for clients has clearly become a powerful strategy for us as well,” says Dale Lersch, chief executive officer and principal of The Pert Group. “Our focus on providing deep insights is paying off and we’re honored to be in the Honomichl Top 50 Report.”

According to the “2011 Honomichl Top 50 Report,” U.S. revenues from the purchase of marketing, advertising and public opinion research services grew 4.7 percent from 2009 to 2010; adjusted for inflation, the “real growth” was 3.1 percent. Hiring at research firms also increased and the report predicts ongoing employment increases in 2011.

“While the Honomichl report focuses on the U.S., it also notes that many of the Top 50 firms do significant business internationally,” says Lersch. “With the recent opening of our London office, we plan to extend our international reach, while supporting existing clients and facilitating planned growth.”

About The Pert Group
The Pert Group is a global leader in research-based consulting, headquartered in Farmington, Conn., with offices in Kansas City, Mo., Pittsburgh, Penn., and London. Established in 1978, the company integrates financial, attitudinal and behavioral information to bring clarity to business, brand and marketing decision making. Providing comprehensive decision support in the areas of Innovation, Positioning and Performance, The Pert Group facilitates growth strategies and improves business outcomes for local, national and international clients. The Pert Group is a long-standing member of the Council of American Survey Research Organizations (CASRO) and the European Society for Opinion and Marketing Research (ESOMAR). For more information, visit thepertgroup.com.


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Cheri Tabel
The Pert Group
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