Boston, MA (PRWEB) July 18, 2011
In its recently launched CTO blog (http://www.arslogica.com/cto-blog), Ars Logica this week welcomes the perspectives of Brett Zucker and Martin Hejtmanek, chief technology officers at Bridgeline Digital and Kentico Software, respectively. This blog is intended by Ars Logica to be a forum where CTO’s can communicate their views directly to the market on a range of debatable technology questions. “We often hear from our clients,” says Ars Logica founder & CEO, Tony White, “that communication from vendors all sounds the same. They often complain, ‘We have a hard time distinguishing one product from another based on the vendors’ marketing and sales information – even from their websites and product demos.’” It is in an attempt to mollify this situation that Ars Logica started the CTO forum. “We wanted the foremost thinkers on the vendor side to be able to communicate directly with potential buyers of the product, without the usual jargon.”
While Ars Logica has collected a long list of potential CTO blog topics, the analyst firm will shortly begin accepting suggestions from readers. In the long term, Ars Logica hopes that the blog will become a central place for technologists and business users alike to get the most up-to-date information about CMS vendors’ product development plans -- along with Ars Logica's opinion on how likely these are to materialize.
“As an analyst firm specializing in the content management, we frequently talk with CTO’s – both at software manufacturers and at our clients – but we want to open this channel of communication to a wider range of buyers,” says White. Over the next several weeks, Ars Logica will continue to focus on the relative importance of the CMS platform vs. the system integrator in achieving effective Web engagement management. Beginning in August, the topic will shift to CMS implementation issues, and we invite our readers to contact us to share the questions they would like answered in this forum.
About Ars Logica
Ars Logica is a vendor-neutral analyst firm helping companies evaluate their WEM requirements and select suitable CMS software. Our Technology Selection projects usually take the form of four-to-eight week customized engagements. We also offer unlimited direct analyst access through our Analyst Anytime™ inquiry service to address clients’ content management-related questions that arise throughout the year.
Download full versions of our Compass Guide CMS reports at http://www.arslogica.com/compass_guide_reports/.