The NaturallyCurly Network Launches Curls on the Go(TM) -- A Unique Mobile Phone App for iPhone, iPod Touch and iPad Devices

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Want to win the battle against frizz? Need a new product to make your curly hair look perfect? Need a curl specialist to cut and style your hair? Curls on the Go™ can help! Curls on the Go™ a new free mobile app puts the power of looking fabulous in the palm of your hand.

mobile app

Curls On The Go Free App!

Curls on the Go™ will help millions of women all over the world win the battle against frizz with the Frizz Forecast™, which offers instant weather reports on conditions that can cause frizzy hair.

Want to win the battle against frizz? Need a new product to make your curly hair look perfect? Need a curl specialist to cut and style your hair? Curls on the Go™ a free mobile app developed by BestFitMobile, a mobile development agency based in Austin, Texas can help! Curls on the Go™ is that puts the power of looking fabulous in the palm of your hand.

The NaturallyCurly Network, (NaturallyCurlyNetwork.com), the leading social network and community for people with wavy, curly and kinky hair, announces the launch of Curls on the Go™. An intuitive and easy-to-use global application, Curls on the Go™ features the Frizz Forecast™, product and salon finders with reviews, a hair type finder and hair styles ideas, as well as photos and videos. It also offers the best coupons and deals for salons and products. Curls on the Go™ will have everyone browsing more than 5,000 curly hair community vetted products with thousands of valuable reviews. Consumers will also be able to research ingredient information and buy featured products straight from their mobile phones.

Curls on the Go™ will help millions of women all over the world win the battle against frizz with the Frizz Forecast™, which offers instant weather reports on conditions that can cause frizzy hair. They'll also get recommendations for frizzy hair remedies to keep their hair looking great, whatever the weather.

This free app is also is packed with pictures of the newest style trends for waves, curls and kinks. Users are able to scroll through thousands of cuts, colors and styles by hair type and then bookmark these photos to show to their new curl styling specialist who they found with the Curls on the Go™ Salon Finder. The Salon Finder locks in user’s GPS coordinates, revealing the nearest curl salons on Google Maps. Better yet, they’ll have access to unbiased reviews from the largest online community of curl friends.

NaturallyCurly.com knows that when it comes to curly hair, knowledge is power. This huge community of curl enthusiasts has spent the past 14 years gathering advice for curls of all textures, colors, shapes and lengths from a community of women who share their how to’s, tips and tricks, videos, and product and salon reviews. They have taken all of this knowledge and put the best functions into this mobile app. All of the app features are community populated and vetted because The NaturallyCurly Network spent months surveying their audience to ensure the app gave their community the solutions they needed.

Facts about the curly hair market:
Note: All of these facts have been pulled from two sources: The NaturallyCurly Network’s 2011 Texture Trends Survey, a market research study answered by 4,000+ community members, and L'Oreal Paris® Market Research.

  •     Approximately 60 percent of people have wavy, curly or kinky hair
  •     Scientists at L’Oreal Paris® have found that curly hair and straight hair are determined by the shape of the hair follicle, and that the shape of the hair shaft simply follows suit
  •     People with curls buy an average of three hair products a month, while those with straight hair buy an average of one product a month
  •     80 percent of “curlies” fought their hair at some point in their lives
  •     The top reason curlies say they are embracing their curls is there are more products for curly hair and more stylists who know how to work with curly hair
  •     Even after they have found their “Holy Grail” product, nearly half of curlies say they still will buy and try other products

Curls on the Go™ has been released for the iPhone, iPod Touch, and iPad and is available free of charge.

To download the Curls On The Go™ app, search “Curls On The Go™” in Apple app store.

Currently supported devices: iPhone, iPod Touch and compatible with iPad. Android version coming this summer.

You can find out more information about Curls On The Go™ mobile app by visiting NaturallyCurly.com/Mobile.

About The NaturallyCurly Network
The NaturallyCurly Network is a collection of sites that informs, empowers and unites a community of people brought together by a common interest – curly hair. The flagship brand, NaturallyCurly.com, attracts 700,000 unique monthly engaged, influential consumers creating user-generated content on a daily basis – boasting more than 30,000 photos, product and stylist reviews and 30,000 monthly forum posts. The network also includes CurlStylist.com, a professional community for stylists servicing the curly clientele; CurlMart.com, a boutique ecommerce site showcasing more than 60 brands and 550 community-vetted products; and CurlyNikki.com, the leading natural hair expert in the blogosphere, encouraging people everywhere to share their experiences, frustrations and triumphs of being naturally glamorous, with 230,000 unique monthly visitors. The entire network logs 1 million unique monthly visits, on average from more than 250 countries worldwide, all of whom have a common thread – a curl, kink or wave – that bonds them together.

Tags: Naturally Curly, The NaturallyCurly Network, social engagement, mobile, social network, community, curly hairstyle, Austin, marketing, social media

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Alicia Ward
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