Naperville, IL (PRWEB) July 15, 2011
A webcast entitled Branding Boot Camp is now open for registration on the FUSION b2b website. The free webcast is scheduled for Tuesday, July 26, 2011 at 1 pm CST.
FUSION b2b Partner and Chief Marketing Officer, Neil M. Brown will share highlights of his book "Branding Best Practices" including naming strategy, logo and identity, sub-branding and results of an industry survey on branding. Carla Johnson, Principal at Type A Communications, will share examples of brand messaging in the business-to-business (B2B) sector.
“Effective branding in business-to-business is critical for many reasons. Economics have made most categories more competitive than ever, and a great deal of loyalty can exist for certain brands", states Neil M. Brown. “This webcast will share all aspects of branding, and provide case study examples of branding."
To register for the free Branding Boot Camp Webcast, link to:
ABOUT FUSION b2b
FUSION b2b, Inc. is a full-service strategic marketing, Internet and creative agency specializing in business-to-business, and is based in Naperville, IL. Winner of over 50 national awards for creative execution and marketing results, FUSION is recognized as a top agency by BtoB magazine. For more information, and a comprehensive portfolio, please visit http://www.fusionb2b.com.
ABOUT THE PANELISTS
Carla Johnson, is Principal of Type A Communications based in Boulder, Colorado. Her background is in marketing, business development, public relations and employee communications, and includes working with several companies to develop and implement marketing programs that increase awareness, create a consistent marketing and sales message, help employees stay engaged and ultimately generate revenue for her customers’ products and services. Johnson served as the 2010-2011 President of the Colorado Chapter of the Business Marketing Association (BMA), and is a contributing author to the recently released book, Advice From The Top: The Expert Guide to B2B Marketing. She has taught classes for Colorado State University, Regis University and for the Rocky Mountain Direct Marketing Association’s Certificate in Direct Marketing Program.
Neil Brown is Partner and Chief Marketing Officer (CMO) of FUSION b2b, a leading marketing and communications agency based in Naperville, IL. Prior to FUSION, Brown was CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the BtoB sector. Brown was a brand manager at IDEAL Industries, and later CMO of a metals manufacturer. Neil earned an MBA from Northern Illinois University, and a BS-Marketing from Southern Illinois University. Neil is a frequent speaker, author and contributor to Advertising Age, BtoB magazine, Marketing News and many other publications. In 2009, he published the book, Branding Best Practices: A Guide to Effective Product and Business Naming.